If you’re a SuccessFactors ATS customer you may be looking for ways to customize your SuccessFactors pages. As one TA leader told me: “I want to complete control of the UI of the job!” The SuccessFactors ATS, like other ATS’s, is mostly focused on “tracking” (not “attracting”) candidates. As they should be. Here’s an example… Read more »
10 Easy Ways to Boost a Job Ad’s Apply Rate
The apply rate for job ads is one of the most important recruitment metrics. An average of 11 people who visit your job ad end up applying. 11% convert and the rest of the 89% leave. But I’ve seen the apply rate pop up to 60%+ with the right tweaks (see below). Note: Special thanks to… Read more »
[INFOGRAPHIC] 5 Key Elements of Your “Digital” Candidate Experience
The Digital Candidate Experience is an integral part of recruiting and talent acquisition. You might recall 5 Key Steps Of Your “Digital” Candidate Experience we published a while back. We decided to make an infographic for easy readability and quick reference. You can download the infographic HERE. Why I Made This There are many aspects of the candidate experience… Read more »
5 Examples of Greenhouse ATS Job Page Overlays
If you’re a customer of the awesome Greenhouse Software ATS, you may be looking for ways to enhance your job pages. Remember what James Ellis of The Talent Cast said about ATS’s: “Applicant tracking systems were never meant to be pretty (external), they were meant to help manage workflows (internal)”. A default, out-of-the-box Greenhouse job page might… Read more »
6 Reasons to Include Commute Time on Job Ads
The commute to work is a huge factor in recruiting and considering candidates. Out of the 1,000’s of job ads we’ve looked at, <1% include this information. Long commute times result in more stress, late attendance and missed meals. All of these things contribute to low job satisfaction (an employer’s nightmare). An Example of Commute Information… Read more »
New Study Shows Gender Bias Against Women for “Brainy” Jobs
Women are less likely seen as good candidates if the job mentions a high degree of intellectual ability, according to a new study. In 3 tests, published in the journal American Psychologist, more than 1,150 participants were asked to refer individuals for a job. Half of the participants were told that the job description required… Read more »
HR Conferences to Attend in 2019 [Updated]
A new year is upon us which means a fresh list of HR conferences and recruiting events. The HR industry is thriving and we’re seeing a big uptick in events from our list of HR conferences in 2018. Needless to say, this is our longest list ever! Which of these top HR conferences will you attend… Read more »
5 Examples of “Complex Words” That Hurt Your Job Ads
Every word in your job ad counts. But your job postings often have complex words or phrases you don’t need — they sound more like legalese than a job advertisement. Replace or cut these complex words/phrases and your job ad’s apply rate can see a major boost. You’ll also often see an increase in good candidates…. Read more »
5 Ways to Avoid “Crapplications”
My head of TA friend Marnie (name changed to protect her identity) told me this before agreeing to do business together: “Rob, I want more pipeline, but the last thing I want are more “crapplications”. By “crapplications”, Marnie meant that she didn’t want crappy (low-quality) applications. Crappy applications are often worse than having no applications at… Read more »
5 Creative Things to Add to Your Job Ads
If your job ad doesn’t stand out, neither will you. Here are 5 ideas you might not have thought of. Enjoy. 1. Employer Branding Tab A lot of employers talk about their employer brand. Dutch clothing manufacturer Hunkemöller has actually written it into their job descriptions. Candidates click the middle tab (see below) and get a… Read more »
“Needs”-Based Job Ads Outperform “Skills” Job Ads by 14%
I love job ads. I just found a study on them that I feel silly for missing. Sorry! It shows that speaking to a candidate’s needs in a job ad gets you 13.6% more applicants than focusing on the skills your job requires. In other words, focusing on THEM beats focusing on YOU. Not only… Read more »
10 of the Best Job Descriptions in 2018
Note: Here is the updated post for best job descriptions of 2019. ——————————————————————————————————————————————————— Here’s a shout-out to 10 of the best job descriptions for 2018. They grab the candidate’s attention and engage them. Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! For… Read more »
Ongig’s Free Job Descriptions Guide
I’ve written a lot about job descriptions. But I figure you might want one single place to quickly find something you need on anything related to JDs, job ads, job postings et al. So please enjoy this new Free Job Descriptions Guide. When I say it’s “free”, I mean it. It’s not gated. You don’t… Read more »
How To Easily Find Your Google For Jobs Traffic Data
Google now tags all traffic coming from their Google For Jobs search. Any URL/link referred from Google For Jobs contains these UTM parameters : utm_campaign=google_jobs_apply utm_source=google_jobs_apply utm_medium=organic Check out the end of this Amazon job URL: Reasons Why Google Tags Google For Jobs Posting Links: To see how much traffic the new Google For… Read more »
How to Avoid Hiring a Job Hopper
The job hopper. It’s a sore subject but well worth talking about. Especially about how to avoid them. After all, job hoppers can make or break a team or company. What is a Job Hopper? Workday CEO Aneel Bhusri should know. He and his co-founder David Duffield are so into hiring that they interviewed the… Read more »
