Today you’ll learn how to find your most valuable job pages in Google Analytics. Specifically, I’ll show you how to find the job pages that generate the most organic traffic. Why is organic traffic important? It’s free It’s relevant traffic It’s sustainable Let’s dive right in. How to Find Job Pages that Generate the Most… Read more »
Posts about Recruitment SEO
Google Will Now Penalize You If Your Closed Jobs are Open
Are your public job postings that are no longer open still actually open? It pays to make sure. Too many job seekers are getting job search results for jobs that are no longer open, causing Google to take action. Google will now penalize you in Google search results if any job postings are no longer open…. Read more »
How To Get Your Job Postings on Google For Jobs
Schema markup has become a major, yet underused, SEO tactic for recruiting. Optimizing your job pages for SEO can cause a leap in applications from Google, Bing and others. What is Schema? It’s a way for search engines to more easily read, analyze and classify your job postings. Your job postings should have schema markup… Read more »
Why Glassdoor Just Became More Important than the Employer in Google Search
Google has officially crowned Glassdoor as the king of job content. Glassdoor now has such an enormous amount of relevant content on you “the employer” that not only do they come up as the first non-paying ad on Google Search results, Google is rewarding them with what’s called a “Featured Snippet” which is the block… Read more »
How One Underdog Out-Recruits the Big Dogs for Free with “Keyword Density”
Why is it in a city like Austin, Texas, which boasts some of the largest and most attractive employer brands in the world — Apple, Google, Facebook, Dell, Whole Foods, Uber — that one employer you’ve likely never heard of out-recruits them all in one recruiting category. And this tiny employer does it for free! The company is… Read more »
Boost Free Google Traffic 40% in One Month Through Schema.org
If you use an applicant tracking system to generate your job descriptions, chances are that you’re leaving a bunch of Google and other search traffic on the table because you’re neglecting to adhere to Schema.org. One client of ours saw an increase in Google traffic of 45% in the very first month they began adhering… Read more »
Customers Venting About RMK/Jobs2Web
Jobs2Web (now known as SuccessFactors RMK) was a pioneer in managing your recruiting presence online. If you were lucky enough to work with the Minnetonka, MN-based startup in the late 2000’s you likely had a very personal experience. When you needed something done, you had someone to lean on. You could do innovative things (e.g. recruiting… Read more »
How a Comments Section Makes Your “Recruiting SEO” Explode
Ongig believes that one day all job pages will have live interactivity such as a comments/chat feature. First off, it’s a great experience for the candidate — they get their questions answered (questions that often aren’t answered in a standard job posting). But it’s great for internal recruiters too — especially for search engine optimization… Read more »
The 5 Things Everyone Should Know About SEO in Job Descriptions
No one but Larry and Sergey know the secret sauce in Google’s algorithm, but there are 5 principles to help you “think like Google” that will help your SEO (search engine optimization) for your job description. 1) The URL Should Be In Plain English Let’s start at the top: the URL. The basic rule of… Read more »
