Comparably: The New Glassdoor Alternative

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If you’re a recruitment marketing or employer branding leader, you probably have tons of energy around company review sites like Glassdoor. A new Glassdoor alternative that has grown rapidly is Comparably. I spent some time with Comparably CEO Jason Nazar to dig in on this important new part of the employer branding space. Special thanks… Read more »

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

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If you’re into employer branding, you’re in for a treat. Below is my interview with Andrew Levy. Andrew and I first met in 2012 at a TMP Worldwide/Intuit vendor day. Jason Webster of Ongig/Glassdoor/Greenhouse fame was there too. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a… Read more »

5 Creative New Ideas for Your Career Site

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Looking for some new career site ideas? Here are 5 we found recently that we had never seen before (at least not with this execution). Enjoy! Career Site Idea #1: Salary Calculator & Salary Transparency Stack Overlay, a software community, is transparent about how much money you’ll make with them. They offer up a Salary… Read more »

6 Steps for Creating the Best Job Postings (with Template)

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The best job postings are structured, informative and content-rich. Here’s a job posting template/checklist to best attract, engage and convert candidates: Checklist for Creating the Best Job Postings Feature Video or Image Your hero media (video/image) should be “above the fold” (like in a magazine or newspaper article). This helps your job posting to get… Read more »

A Complete List of Employer Branding Strategies for Job Descriptions

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Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. In fact, you’ll find 30+ strategies, tips and examples in this post. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list.   Employer Branding on Job Descriptions vs Company Career Page… Read more »

10 Tips for Recruiting People with Disabilities in Job Descriptions

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People with disabilities can, of course, be your most productive workers. But just one word or phrase could make them feel excluded. This bias against people with disabilities is also called ableism. One type/example of ableism in job descriptions is the words we use to describe physical demands. If a candidate has a physical disability,… Read more »

Creating a New Company Career Site: The Definitive Guide

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It’s no secret that your company career site is one of the most important elements of your recruiting strategy. In fact, it’s a culmination of many initiatives: candidate experience, employer branding, recruitment marketing, diversity and inclusion. Bottom line? If you want to attract, engage and convert more candidates, optimizing your company career site is a… Read more »

5 Stats & Tips on Gender Diversity Recruiting

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“When it comes to investing in diversity, 71% of talent professionals report that achieving gender parity at their company is a top priority.” – LinkedIn Global Recruiting Trends Report I curated some stats and added some actionable tips to help you with your gender diversity recruiting strategy.   1. “Men apply for a job when… Read more »

5 Things to Look for in a Gender Neutral Writing Tool

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Gender bias is a hot topic! There is an absolute movement right now to attract more women in the workplace. Check out these 3 recent news stories: California became the first state to require that public companies have at least 1 woman on their board of directors Catalyst (the non-profit) launched #BiasCorrect as a gender… Read more »

3 Job Ads That Might Have Age Discrimination

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In February, I wrote about 6 ways to avoid age bias in your job descriptions. Apparently not everyone got the memo. Just a cursory look at job boards finds numerous examples of age bias are still out there. I hate to be a buzzkill but these oversights can get you fired or sued. Note: Most… Read more »

What’s The Difference Between a Job Description, Job Posting and Job Ad?

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We’ve had some people ask about the difference between job descriptions, job postings and job ads. It’s a valid question since these terms are often used interchangeably. Here’s some clarity: What is a Job Description? A job description is the most common term for anything related to a job page. The reason? The job description… Read more »

8 of My Favorite Articles About Writing Job Descriptions

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I’ve written what I hope you find useful content on job descriptions. But there are other awesome articles out there written by others. And I love giving shout-outs when they’re due. Here are my favorite articles on job descriptions. I list them in order of when they were published (more recent first): 8 Awesome Articles about… Read more »

10 of the Best Job Descriptions in 2019

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If you look at the best job descriptions (below) you’ll notice a pattern. Most have: Multi-Column Format — Easier to read. That’s why most magazines and newspapers use them! Good Employer Branding — Consistent color, font and perhaps even corporate messaging (especially helpful if a candidate comes from a job board and hasn’t seen the… Read more »

8 Key Steps of a Job Description Text Analyzer

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Are you shopping for job description text analysis software? Some recruiting leaders want this augmented writing tool because of the ROI they enable on hiring quality/diverse applicants (e.g. one client boosted their applicant to phone screen conversion from 5% to 17%; another saw a 4X increase in diversity and inclusion hiring). If you are looking,… Read more »

3 Examples of Jobvite ATS Overlays

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If you’re a Jobvite ATS customer you might looking for ways to enhance your Jobvite job pages. An out-of-the-box Jobvite ATS job page might look something like this:   That’s a better job page than those from Taleo, Brassring and some older ATS’s. And there are many, many happy Jobvite customers. But to have a cutting-edge job… Read more »