A few tips from my 20+ years of writing job descriptions: Note: If you’re lazy like me, a lot of the principles below are built into software such as these: The Top 6 Augmented Writing Tools for Job Descriptions. For more tips on writing job descriptions, check out How to Write a Job Description — Best Practices & Examples. Put First… Read more »
Posts Tagged:David Ogilvy
Hilton Makes 3 Clever Moves In Their Job Descriptions
Hilton does 3 very smart things on its job descriptions to help build pipeline and increase quality of hire: Personalized Map — They provide a map on every job description showing the location of the hotel. You should also notice that your candidates picture can appear in the upper-right hand of the map thumbnail —… Read more »
How One Recruiter is Crushing Another on Craigslist
Good to see Craigslist finally emphasizing visual job descriptions. Why should you care? Don’t you think Rocket Lawyer below is crushing Switchfly and Intrax in terms of click-throughs on their Senior Web Developer ad on Craigslist below (location aside)? “Contrast” = Good “CRAP” I do. The reason is that it leverages “contrast”, one of… Read more »
How to Insert an Image Into a Craigslist Job Ad (3 Easy Steps)
Remember the early days of Match.com when the personal ads with the pictures were the ones that received more click-throughs than the ads without? A job ad on Craigslist is no different. All other things equal, a candidate is more likely to click on a search result that has an “img” next to it (signifying… Read more »
“The Visual Recruiting Superiority Effect”: A Concept Most Employers Ignore
It is superior to use pictures rather than just words when communicating a message — this is an application of “The Picture Superiority Effect. In this article, I’m gonna co-opt it for us recruiters and call it “The Visual Recruiting Superiority Effect” or “Visual Recruiting” for short. But first, some advertising/design/recruiting 101: The power of… Read more »
