Nationwide Increases Quality of Hire through “Realistic Job Preview”

Posted by & filed under Video Job Descriptions.

Nationwide Insurance has one of the most creative ways to reduce employee turnover that I’ve seen in a while. Many call it a “realistic job preview” and they’re leveraging it for the customer service role at their call centers. What is a realistic job preview? It’s any device (automated or manual) that helps provide candidates a preview of their… Read more »

Hilton Makes 3 Clever Moves In Their Job Descriptions

Posted by & filed under Job Descriptions.

Hilton does 3 very smart things on its job descriptions to help build pipeline and increase quality of hire: Personalized Map — They provide a map on every job description showing the location of the hotel. You should also notice that your candidates picture can appear in the upper-right hand of the map thumbnail —… Read more »

5 Mistakes Your Job Search Page Might Make to Damage Your Brand

Posted by & filed under Company Career Site.

Your company career site job search page is a vital component of the candidate experience. However, many job search pages make some common mistakes. I ran across one employer recently, Ideal Industries, whose job search page had 5 things they could fix to improve candidate experience (and increase pipeline/traffic). I don’t mean to pick on Ideal Industries: they… Read more »

A Comprehensive List of Employer of Choice Awards

Posted by & filed under Employer of Choice.

If you include an employer of choice award on your career and job pages, that is “solid social proof” as us psych-marketers like to say to attract and engage candidates. Becoming an employer of choice is tough for some but can be easy for others — there are tons of awards to win (see the list… Read more »

The Simple 3 Step Process to Employer Branding

Posted by & filed under Employer Branding.

Wow, did you see this cool LinkedIn Share this week? It reminded me of one simple formula to an awesome employer brand is to: Hire good human beings — Make sure to hire good people as they will do good within and beyond your organization Acknowledge your team — If someone on your team does something… Read more »

Deloitte’s New Job Descriptions are Content Rich

Posted by & filed under Job Descriptions.

If you treat your job description pages (which are ads!) more like editorial content, they will convert better (I didn’t say that — famous ad man David Ogilivy did!). Deloitte recently launched new job descriptions (below) are a great example. Notice all the content they link to in the right-hand rail of the job description page: A day in the… Read more »

DHL Express Nails the “Branded Job Description”

Posted by & filed under Job Descriptions.

Your job description should always match your brand, a concept I call a “branded job description”. Why is a branded job description so important? The candidate needs to feel your employer brand at the job description level in the same way a consumer feels the brand if they are buying a product or service on your… Read more »