A Comprehensive List of Employer of Choice Awards

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Top employer of choice awards logos

If you include an employer of choice award on your career and job pages, that is “solid social proof” as us psych-marketers like to say to attract and engage candidates. Becoming an employer of choice is tough for some but can be easy for others — there are tons of awards to win (see the list… Read more »

The Simple 3 Step Process to Employer Branding

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Wow, did you see this cool LinkedIn Share this week? It reminded me of one simple formula to an awesome employer brand is to: Hire good human beings — Make sure to hire good people as they will do good within and beyond your organization Acknowledge your team — If someone on your team does something… Read more »

5 Qualities that the Best Recruiters Have in Common (from a Silicon Valley Trainer)

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Facebook’s super “business recruiter” Sarah Clifford was kind enough to introduce me to recruiting trainer expert Jenna Luthy recently (and thanks to Uber’s talent branding star Andrew Levy for hooking me up with Sarah!). Jenna trains recruiters for some of the best companies in Silicon Valley and I asked her to share some of her… Read more »

Deloitte’s New Job Descriptions are Content Rich

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If you treat your job description pages (which are ads!) more like editorial content, they will convert better (I didn’t say that — famous ad man David Ogilivy did!). Deloitte recently launched new job descriptions (below) are a great example. Notice all the content they link to in the right-hand rail of the job description page: A day in the… Read more »

DHL Express Nails the “Branded Job Description”

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Your job description should always match your brand, a concept I call a “branded job description”. Why is a branded job description so important? The candidate needs to feel your employer brand at the job description level in the same way a consumer feels the brand if they are buying a product or service on your… Read more »

Best Company Career Sites Honorable Mention

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We did a post recently on the best company career sites. Below are some honorable mentions we wanted to give a shout-out to: Hallmark Job Search & Department Microsites — The first thing they provide is a job search by keyword, location, and then 8 pics/tiles that link off to different departments and Internships. Each… Read more »

20 of the Best Company Career Sites (and Why!)

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If you are redoing your company career site, check out the list below — it’s a list of 20 company career sites that have impressed us recently. We included career pages from large publicly traded enterprises on down to smaller companies you’ve likely never heard of. The 20 company career sites below are in alphabetical order and… Read more »

20 Creative Ideas For Your Company Career Site

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If you are looking for new ideas to increase candidate engagement and interaction for your company career site, here are some creative features to consider: 1. Alienate the Non-Prospect — This is a marketing principle that preaches: rarely does it make sense to go after every single person in the world as your customer. Take Huge… Read more »

15 “Must-Have” Features For Your Company Career Site

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If you’re building a new company career site, here are 15 features for you to consider to attract, engage and convert candidates. 1. A Compelling Headline— It’s a shame that most company career home pages use just “Careers” or “Jobs” as their headline. Boring. Instead, write like a copywriter and be attention-grabbing (Huge Inc.) or Activision (pictured… Read more »

Sutherland’s Evergreen Jobs Landing Page

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If you’ve got any evergreen jobs (a job in which the position is always open), you might consider creating a special landing page for just that job. For example, Sutherland Global constantly requires a regular flow of hires for 2 positions (customer support and sales people) in their call center in Rochester, NY (a tough market where unemployment is low) so… Read more »

The Top 19 Recruitment Software Solutions on the Web

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There’s a cool new Web tool called SimilarTech that we checked out recently to see the top online recruitment software solutions being used around the world. There are 83,161 Web sites using one of the 19 recruitment software solutions below. This list is similar to the The Top 100 ATS list we put out recently though it is shorter and includes a… Read more »