How One Recruiter is Crushing Another on Craigslist

Posted by & filed under Job Ads.

Visual Job Ads Craigslist |ONgig

Good to see Craigslist finally emphasizing visual job descriptions. Why should you care? Don’t you think Rocket Lawyer below is crushing Switchfly and Intrax in terms of click-throughs on their Senior Web Developer ad on Craigslist below (location aside)?   “Contrast” = Good “CRAP” I do. The reason is that it leverages “contrast”, one of… Read more »

How Ongig Found Its “Unicorn” Designer for Free…Well Almost!

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Ongig UX Unicorn Designer Job Posting Craigslist versus Behance.net job boards

Jason, Kevin and I are very psyched, and relieved, to have finished our “Unicorn Designer” search (welcome aboard, Max as employee #4!). This Unicorn search didn’t start off easy: our first real screened candidate walked out out of our offices in the middle of our Topgrading interview — I had never seen that before. And… Read more »

How a Comments Section Makes Your “Recruiting SEO” Explode

Posted by & filed under Recruitment SEO.

Ongig believes that one day all job pages will have live interactivity such as a comments/chat feature. First off, it’s a great experience for the candidate — they get their questions answered (questions that often aren’t answered in a standard job posting). But it’s great for internal recruiters too — especially for search engine optimization… Read more »

Up to 20% or More of Your Candidates Will Click the “Talent Network” Button

Posted by & filed under Company Career Site.

How a recruiter uses a Join Our Talent Network call to action button to attract job candidates.

We’re impressed with the high percentage of candidates clicking “Join Our Talent Network” on some of our clients’ Career home pages. A Careers home page like La Jolla Group (parent of O’Neill Sports) that places their “Join Our Talent Network” call-to-action button in a prominent position (above-the fold) can easily see 20% or more of… Read more »

How to Recruit Job Candidates Through “Retargeting” Ads

Posted by & filed under Recruiting Strategies.

You may have heard of retargeting advertising technology as a hot tool for attracting customers, but one retargeting startup (ReTargeter here in SF) has a person dedicated to helping companies retarget just candidates. This retargeting-candidate specialist is Armando Gallegos and we decided to pick his brain on using retargeting ads for hiring.

How to Insert an Image Into a Craigslist Job Ad (3 Easy Steps)

Posted by & filed under Job Ads.

Remember the early days of Match.com when the personal ads with the pictures were the ones that received more click-throughs than the ads without? A job ad on Craigslist is no different. All other things equal, a candidate is more likely to click on a search result that has an “img” next to it (signifying… Read more »