10 Tips for Writing Effective Job Descriptions

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A few tips from my 20+ years of writing job descriptions: Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! Put First Things First The most important rule of the first sentence of a job description (or anything you write) is to get… Read more »

7 Easy Tips for Writing a More Effective Job Description

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1. Length In our research, the optimal length of a written job description is 550 to 750 words. Many candidates lose interest after that. One exception to this: If your job description copywriting is truly incredible, you can get a quality candidate to read 1,000+ words. Note: Check out our free Job Descriptions Guide — it… Read more »

10 SEO Tips for Writing Job Descriptions

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When you write a job description, you are not just writing it for the candidate, you are also writing it for Google, Bing, Indeed and any other search engine out there who can send traffic to your job pages. Writing for the search engines is a key part of SEO Recruitment (search engine optimization (SEO)…. Read more »

How One Underdog Out-Recruits the Big Dogs for Free with “Keyword Density”

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Why is it in a city like Austin, Texas, which boasts some of the largest and most attractive employer brands in the world — Apple, Google, Facebook, Dell, Whole Foods, Uber — that one employer you’ve likely never heard of out-recruits them all in one recruiting category. And this tiny employer does it for free! The company is… Read more »