How to Write a Job Description Like an Ad Copywriter

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You have to do better than a “copy-and-paste” of an old job description to write a job description that stands out and engages the best talent. Many of you still use job descriptions written by someone with little to no marketing skills. Or perhaps copy-and-paste the JD from an unknown source. Let me give you… Read more »

Colliers Adds Employee Value Proposition Taglines to Job Postings

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Real estate powerhouse Colliers International has a new “Power of Be” employee value proposition in its job descriptions. The opening 2 sentences of some of their latest U.S. job posting includes 3 words about what the candidate has the potential/power to “BE”.  E.g., “Be the expert” “Be a team player” “Be ambitious” Check out the… Read more »

10 Tips for Writing Effective Job Descriptions

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A few tips from my 20+ years of writing job descriptions: Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! Put First Things First The most important rule of the first sentence of a job description (or anything you write) is to get… Read more »

Top HR and Recruiting Conferences in 2018

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Here’s a list of  top upcoming Human Resources, Talent Acquisition and Recruiting conferences, events and expos of 2018. We’ll update this as new conferences and dates are announced.   Social Recruiting Strategies Conference (Jan. 31-Feb. 2 in San Francisco, CA)   Future of recruiting with AI Cool and new tools for recruiting in 2018 Driving… Read more »

8 Ways Applicant Tracking Systems Help Employers

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Selecting a new applicant tracking system is a major investment (see ATS Pricing). You need to be crystal clear about the main benefits of an ATS and any cost and time savings they provide. We asked Sara Pollock, head of Marketing at ClearCompany (Talent Management Software)) to share her thoughts on all this. She believes that… Read more »

Awesome Interview with “Employment Brand Boundary Breaker”

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Wow, I just listened to this podcast interview of the self-proclaimed “Employment Brand Boundary Breaker” Audra Knight (her real title is Recruitment Operations Manager for Tenable Network Security). And a shout-out to TA/Innovation consultant Matt Alder of the Recruiting Future Podcast who interviewed her — I enjoyed your interview style and am now checking out your other… Read more »

CDM Smith’s Simple Yet Powerful Example of Employer Branding

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We see lots of employer branding examples out there but this one seems simple, cheap and super-effective. It comes courtesy of engineering and construction leader CDM Smith. It’s a simple employee photo contest: They asked employees to submit their best photos related to “what we do.” Employees sent in 300+ entries They added a select… Read more »

Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?

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Do you have this problem? You’ve got a solid-looking company career site page like this: The “Hotel Lobby Theory” …yet your job description pages look something more like this JD below. My friend Eric Osterman (Recruitment Marketing Manager at CenturyLink calls it the “Hotel Lobby Theory” — the lobby needs to look pretty but if… Read more »

Your Company Career Site Job Search is Dead

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How would you like 70%+ more quality candidates surfing around your career site? If yes, you’re going to want to read on! On Oct. 12th, As I strode over from the old-fashioned MGM Grand hotel (where I was staying) to the tony Venetian Resort on the Vegas Strip, I was more than a bit nervous…. Read more »

3 Tips from U.S. Acute Care’s Branded Job Descriptions

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You can see 3 nice job description features below from new hospital organization U.S. Acute Solutions: 1. A picture of every office (hospital) This is an easy feature that every hospital group should consider since candidates want to picture where they work (and most hospitals have a quality picture of their location). The same applies… Read more »

17 “Touches” for Recruiting Passive Candidates

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Some candidates are worth the time. A Talent Acquisition leader at a Fortune 500 company told me the other day that their team has to make 17 touches to recruit passive candidates.  What a great stat to track! By “touches” she is referring to 17 outreach activities (she was excluding screening calls and interviews) it takes to… Read more »

7 Reasons You Should Care About Google’s New ATS

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Google recently released a new ATS and when Google releases anything new, it’s worth a close look. Afterall, they arguably have the most software engineering horsepower of any company on the planet — and the cash reserves to keep at it. Before we dive into why you should care about this new Google ATS, you might… Read more »

5 Engaging “Overlays” For iCims ATS Job Pages

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If you’re an iCIMS client, you might want more engaging job descriptions than the out-of-the-box iCIMS job page which often looks something like this:   Below are 5 examples of iCIMS clients using “overlays” to give themselves job pages with stronger branding and candidate engagement.   1. T-ROC Big Title — They treat the job title… Read more »

3 Common Formatting Mistakes to Avoid On Your Job Descriptions

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Formatting is a top priority in job description writing because formatting affects readability which impacts the candidate experience. Making a job description easier to read exponentially increases the probability of a job seeker reading the entire job description — and that increases the chance of an apply. Note: Check out our free Job Descriptions Guide — it… Read more »

7 Mistakes to Avoid When Writing a Job Description

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Words matter…especially in job descriptions. Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! Here are 7 mistakes to avoid when writing YOUR job description: 1) A Long Job Title Many companies use job descriptions that are too long, resulting in lower click-through…. Read more »