Mark Zuckerberg’s 7 Recruiting Tips

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If you want to be the best at recruiting it helps to look at what the best companies in the world do. I believe Facebook is one of those companies and their recruiting starts at the top…with Co-founder & CEO Mark Zuckerberg. Here are 7 recruiting strategies I’ve observed from Zuckerberg: 1) “You should never… Read more »

Epsilon’s Unique “Welcome to…” Page for Candidate Experience

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I stumbled across this terrific web page (below) by marketing leader Epsilon the other day: WelcometoEpsilon.com. It’s a simple yet powerful example of effective candidate experience and employer branding for you employers with multiple locations. Epsilon is rolling out the red carpet for new employees (and candidates!) in every office with details about each location. Here’s… Read more »

The Top 100 Applicant Tracking Systems in 2018

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A common question I get asked is: “What are the top applicant tracking systems I should consider using?” So, every year the Ongig team and I find the top ATS’s used by employers actively hiring…and we publish the details. We fine-tune this list of top applicant tracking systems based on community feedback — 117,000 people… Read more »

10 Examples of the Best Job Ads in 2018

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Job ads are becoming more creative and dynamic. Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! Employers are giving more robust content on job descriptions rather than just listing requirements and qualifications. Here are some features we’re seeing in job ads that… Read more »

The 8 Key Stakeholders in a Job Description Rewriting Project

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A head of Talent Acquisition asked me the other day:  “Who are the key stakeholders that need to be involved when rewriting job descriptions?” Here’s a quick-and-dirty list that might help you: 1)The Head of TA The head of TA should typically oversee this. If you’re lucky enough to have a head of recruitment marketing… Read more »

Applying The 6 Principles of Persuasion To Recruiting

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One of my very favorite business books is Influence by Dr. Robert Cialdini. He outlines 6 driving factors to persuade people to say “yes”. If you can recruit using these 6 persuasion shortcuts, you’ll get more “yes’s” and you’ll get them sooner. 1) Reciprocity The more you give someone, the more obliged they want to… Read more »

5 Ways to Provide a “One-Click” Candidate Experience

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Us consumers are now very used to a “one-click world.” Shouldn’t we treat candidates the same? As consumers, we go on Amazon and do a “one-click check-out”. We go to Google, type a word or phrase…and voila…we get great results. I wake up and click my iPhone and ask for the weather. Heck, my father-in-law… Read more »

Gender-Neutral Suggestions for the Top 25 Job Titles That Still Use the Word “Man”

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Many of us are talking about gender-neutral job descriptions these days. But how about gender-neutral job TITLES? Take a look at job boards and news articles and you’ll find that many common job titles still use the word “man” in them. Search Indeed for “salesman” and you’ll find 277 job openings with that title. A… Read more »

3 Examples of “Mini Career Site” Job Descriptions

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Audra Knight recently recommended you treat your job description like a “mini career site“.  For many employers, more candidates will land on your job pages before they see your front door career page, because they are coming from sources like job boards or LinkedIn. And if they don’t like what they see on your job… Read more »

8 Ways to Create “Dynamic Job Descriptions”

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Most job descriptions are text-only and static. We all know that. So, how do you make a job description dynamic? Here are 8 ideas: 1) Branding (Header/Footer & Color Scheme) You might start with the simplest move: adding your branding. The branding items to include on your job descriptions include your: Header and footer (I’d… Read more »

How to Write a Job Description Like an Ad Copywriter

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You have to do better than a “copy-and-paste” of an old job description to write a job description that stands out and engages the best talent. Many of you still use job descriptions written by someone with little to no marketing skills. Or perhaps copy-and-paste the JD from an unknown source. Let me give you… Read more »

Colliers Adds Employee Value Proposition Taglines to Job Postings

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Real estate powerhouse Colliers International has a new “Power of Be” employee value proposition in its job descriptions. The opening 2 sentences of some of their latest U.S. job posting includes 3 words about what the candidate has the potential/power to “BE”.  E.g., “Be the expert” “Be a team player” “Be ambitious” Check out the… Read more »

10 Tips for Writing Effective Job Descriptions

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A few tips from my 20+ years of writing job descriptions: Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! Put First Things First The most important rule of the first sentence of a job description (or anything you write) is to get… Read more »

Top HR and Recruiting Conferences in 2018

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Here’s a list of  top upcoming Human Resources, Talent Acquisition and Recruiting conferences, events and expos of 2018. We’ll update this as new conferences and dates are announced.   Social Recruiting Strategies Conference (Jan. 31-Feb. 2 in San Francisco, CA)   Future of recruiting with AI Cool and new tools for recruiting in 2018 Driving… Read more »

8 Ways Applicant Tracking Systems Help Employers

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Selecting a new applicant tracking system is a major investment (see ATS Pricing). You need to be crystal clear about the main benefits of an ATS and any cost and time savings they provide. We asked Sara Pollock, head of Marketing at ClearCompany (Talent Management Software)) to share her thoughts on all this. She believes that… Read more »