Job postings are a job seeker’s first interaction with your company. They set the tone for the rest of the recruitment process. Great job postings attract top talent, and bad ones are often ignored. So, that’s why it’s vital to ensure you are using effective job posting best practices.

Here are 7 job posting best practices to help you give candidates what they want. And increase your talent pool.

1. Include salary info

You’ll get more applicants when you list the salary in your job postings, even if it’s just a range. And it drives pay equity.

“Jobs with salary information have 30% more apply starts per impression than jobs without salary information.”

(source: JobElephant)

Adding a pay range also cuts down on wasted interview time if candidates end up not liking the salary you offer.

For most states, it’s not a legal requirement to disclose salary in job postings…yet. But compensation is one of the top things job seekers look for.

Indeed even made a goal to list a salary range (or an estimate) for every job posted on their site by the end of 2022. Currently, only 34% of employers give salary ranges to Indeed.


2. List all of your benefits

If you want to attract more applicants, be sure to list benefits.

“Each benefit you include in a job ad increases the apply rate by 1% to 5%.”

(source: Appcast)

Benefits are usually tied to your employee value proposition (EVP). With EVP, you’re answering the question: What’s in it for me?  

Here are some examples of benefits that add value for job seekers:

  • Adoption benefits
  • Free parking
  • Health insurance
  • Onsite childcare
  • Onsite gym
  • Paid sick leave
  • Paid training & development
  • Paid vacation
  • Parental leave
  • Pet insurance
  • Possibility for remote or flex-work
  • Signing bonus
  • Stock options
  • Student loan repayments
  • Tuition assistance
  • & more

Get creative to make your benefits stand out even more. So, add images to your job postings or a video about your company’s benefits.

If you need inspiration, here’s a great video from Dropbox highlighting how employees feel about working there. And it also mentions some of the benefits they enjoy (e.g., the tea and scones cart, the gym, and the music room).


3. Remove bias from your job postings

Another one of the job posting best practices you can try is removing biased words. So, you can do this manually or use software like Ongig that automatically flags potential bias and gives you inclusive replacements.

By removing biased language, your chances of attracting diverse candidates increase. Therefore, swapping out words that might deter (or exclude candidates) from underrepresented groups shows your commitment to diversity, equity, and inclusion.

Here are 25 of the most common “exclusionary words” found in job postings (with more inclusive replacements):

Exclusionary WordsBias CategoryInclusive Replacements
a cakewalkracean easy task
bendphysical disabilitylower oneself
blacklist/blacklistsraceblocklist, denylist
brown bag sessionracelunch and learn, learning session
climb/climbingphysical disabilityscale, move up, scaling, moving up
criminal background checkformer felonsbackground check
culture fitraceculture add
digital nativeagepassionate about technology
English native speakerracefluent in English
degree from a top schoolelitisma degree
his/herLGBTQ+their, your
lift/liftingphysical disabilitymove, hold, moving, holding
maternity and paternity leaveLGBTQ+parental leave, parental time off
new graduateagea graduate
recent graduateagea graduate
sanity checkmental healthreview, audit, double-check
servant leadershipracegrowth leadership, supportive leadership
sit/sittingphysical disabilitybe stationary, being stationary
stand/standingphysical disabilitybe upright/stationary, being upright/stationary
the men and womenLGBTQ+the team, the people
triberaceteam, network
typingphysical disabilityinputting, entering
walk/walkingphysical disabilitymove, traverse, moving, traversing
walkthroughsphysical disabilityfinal checks

Note: You can find more examples of biased words to remove from your job postings in The Inclusive Language List for Job Ads.


4. Create templates for consistency

Job posting inconsistencies happen. Especially if you have multiple recruiters (or hiring managers) writing them. And that’s where effective job posting best practices can help.

People have different writing styles, different ideas on what to include for a role, or might be copy/pasting outdated content. So, being inconsistent makes your job postings confusing and unprofessional.

The best way to avoid inconsistencies is to use templates. When you use templates, your team writes job postings with the same:

  • Tone of voice (casual, formal, etc.)
  • Point of View (I, We, You)
  • Format (with bullet points or no bullet points, same fonts, etc.)
  • Headings or sections (About You, About Us, What You’ll Do, etc.)

You can create job posting templates from scratch or build templates online. Check out these 5 Tools for Creating a Job Description Template to get you started. 


5. End with a diversity statement

86% of global candidates find diversity, equity, and inclusion (DEI) an important factor they consider when applying for a job.

So, how do you show them your company has an inclusive environment or is dedicated to DEI?

The easiest way is to include a diversity statement in your job postings. Even using a generic statement is better than no statement at all.

Here’s an example of a diversity statement Ongig recommends using at the end of your job postings (feel free to riff on it or just copy it!):

“We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn’t just the right thing to do, it’s also the smart thing.”

Note: If you need some tips on writing a diversity statement, you’ll find them in our post on 25 Examples of Awesome Diversity Statements.

6. Avoid Login Requirements for Job Applications

When people see a job post, they want to apply quickly and without hassle. Therefore, forcing them to create an account can turn away even the most qualified candidates.

So, when you post job openings, think about the candidate’s experience. Potential candidates are more likely to apply if they can do so directly from your job listings without having to log in. This is one of the most appreciated job posting best practices for candidates.

Moreover, the easier the process, the higher the chances that your open position will get noticed by the right candidates. This is especially true for mobile devices, where job seekers prefer quick and simple application steps. So, by avoiding login requirements, you also make it easier for candidates to apply via social media or other online job boards.

In addition, for HR professionals, simplifying the application process can improve search engine optimization (SEO). Job listings that are easy to apply for are more likely to appear in search results on career sites and search engines.

A clear, concise job title and a straightforward application process can significantly improve the quality of your online job postings. This not only attracts suitable candidates but also ensures that the application process aligns with your company’s culture of being efficient and user-friendly.

7. Showcasing Your Brand in Job Descriptions

One effective job posting strategy is to highlight what makes your company a great place to work. So, use employee testimonials to give prospective candidates a glimpse into your company’s culture and work environment. Sharing stories from current employees can show the best talent what it’s like to be part of your team.

In addition, including relevant keywords in your job listings can also improve search engine optimization (SEO), making your job posts more visible in search results on career sites and search engines. This can help you reach a broader audience and attract more quality candidates. For example, if your company offers remote work or flexible schedules, be sure to mention these perks, as they appeal to many job seekers.

Showcasing your strong employer brand in your job descriptions is a great way to make your company stand out to top candidates. Therefore, by sharing what makes your company unique and a great place to work, you can attract the most qualified candidate for your open role. Remember, your job description is often the first impression a candidate will have of your company, so make it count by considering job posting best practices!

Why I wrote this:

Ongig’s mission is to help you attract top talent. Job posting best practices are woven into that mission and into our cloud-based job description software. Request a demo today!



  1. 14 Viral Recruitment Videos and Why They’re The Best We’ve Ever Seen (by Laura Ross)
  2. How to show candidates you’re committed to diversity and inclusion in hiring (Monster Recruitment Team)
  3. Six Job Posting Best Practices to Attract Qualified Talent (by Adriene Smith)
  4. Job Ad Content: How Benefits Impact Candidate Attraction (by Appcast)

by in Job Descriptions