I’m a white man — so what do I know about diversity? Perhaps not as much as you. But I’ve studied it. Closely. My super-niche Ongig business has one focus: job descriptions. And Ongig has built diversity tools to make your jobs gender-neutral, higher in positive sentiment and more readable. Our software helped 4X the… Read more »
Posts by Rob Kelly
The Top 10 Problems TA Leaders Tell Me About
My job is awesome. I chat with talent acquisition leaders most of the day, and then I work with the Ongig team to create software to (hopefully) solve those problems! About a year ago, I started a spreadsheet of the problems TA leaders shared with me. I decided to now share them with you —… Read more »
How Unreadable is Your EEO Statement?
Thank you to the 15,000+ people who read my 10 Samples of an Effective EEO Statement. Let’s dig deeper into the readability of EEO statements! Did you see how an effective job ad should be written at the 8th grade or lower? Were you as surprised as me at the power of writing in Plain English for busy… Read more »
Why I Write my Job Postings at the 8th Grade Reading Level (or Lower!)
The goal of a job posting is simple. It’s to capture the right candidate’s attention with truthful content to help them decide whether to apply. Note: Check out our free Job Descriptions Guide — it tells you everything we know about writing job descriptions! What if I told you I could improve the effectiveness of your… Read more »
Use A.I.-based “Recommended Jobs” to Capture the 80% of Candidates that Get Away
Only 20% of candidates click apply on your job postings (see the “Hiring Funnel” section of this ERE article. for the full funnel). So what about the other 80% who did not apply? How many great candidates simply “got away”? One reason the 80% don’t apply is that you didn’t show the right job to them…. Read more »
Is Now the Time to Hire a “Chief Job Description Officer” ?
There’s one thing that every growing employer has in common: job descriptions. And they have lots of problems/projects related to job descriptions. Talent acquisition leaders ask me/Ongig for help: adding video and pics to their job descriptions; adding recruiting widgets (LinkedIn, Glassdoor, Google Maps, etc.) to their job descriptions; rewriting their JDs to be more outward-facing;… Read more »
22 Ideas to Make You a More Proactive Recruiter
Many of you gave a ton of love to our 5 Ways to Be a More Proactive Recruiter article. It was written by my good friend Jason Webster, an expert on proactive recruiting strategy. I decided you might want a sequel! And congrats! Since you’re reading this I know you are already a more proactive recruiter… Read more »
Beware of These “False Positives” When Candidates Search Your Career Site
Most company career sites have crappy job search capabilities (see Company Career Site Job Search is Likely Dead). And crappy job search = crappy candidate experience. Some of you have told me you sometimes can’t even find your own open reqs on your career site! Ouch! But you might not know about another problem: how… Read more »
5 Ways to Increase Traffic to Your “Work from Home” Jobs
Do you have work-from-home job openings? Did you know that last month there were at least 478,424 people who Googled words or phrases related to “work from home jobs”. Almost every candidate at some point in their life would love to work at home. Here are 5 ways to get more candidate traffic to your… Read more »
How to Recruit Developers & More with Hung Lee
If you want to get better at recruiting developers (especially in London!), or master content and marketing, you might check out Hung Lee. I first learned about Hung through Ongig’s Google Analytics — I saw that 500+ people had visited Ongig over just a few hours and that they had come from a recruiting blog… Read more »
My Candid Chat with Tim Sackett About Your “Talent Acquisition Stack”
Last Friday I chatted with the always-colorful talent acquisition analyst Tim Sackett. He had sent me a PDF of his “Talent Stack” (software for ATS’s, recruitment marketing and recruitment operations). Tim’s got a new book coming out and he’s thinking hard about talent acquisition software. I like Tim because he calls ’em like he sees… Read more »
Mark Zuckerberg’s 7 Recruiting Tips
If you want to be the best at recruiting it helps to look at what the best companies in the world do. I believe Facebook is one of those companies and their recruiting starts at the top…with Co-founder & CEO Mark Zuckerberg. Here are 7 recruiting strategies I’ve observed from Zuckerberg: 1) “You should never… Read more »
Epsilon’s Unique “Welcome to…” Page for Candidate Experience
I stumbled across this terrific web page (below) by marketing leader Epsilon the other day: WelcometoEpsilon.com. It’s a simple yet powerful example of effective candidate experience and employer branding for you employers with multiple locations. Epsilon is rolling out the red carpet for new employees (and candidates!) in every office with details about each location. Here’s… Read more »
The Top 100 Applicant Tracking Systems in 2018
2020 Editor’s NOTE — We have the updated version for 2020 here: Top Applicant Tracking Systems (ATS Software) in 2020 Enjoy! — Rob ——————– A common question I get asked is: “What are the top applicant tracking systems I should consider using?” So, every year the Ongig team and I find the top ATS’s used by… Read more »
The 8 Key Stakeholders in a Job Description Rewriting Project
A head of Talent Acquisition asked me the other day: “Who are the key stakeholders that need to be involved when rewriting job descriptions?” Here’s a quick-and-dirty list that might help you: 1)The Head of TA The head of TA should typically oversee this. If you’re lucky enough to have a head of recruitment marketing… Read more »