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How good is your diversity statement? I asked my team to send me some of the best diversity statement samples they could find.

They reviewed the Fortune 100 Best Workplaces for Diversity list and also Googled “Most Diverse Companies”.

They gave me a list of 30 diversity statements they found.  I whittled that down to 10 that I believe are either excellent overall or at least have an idea or two for you to consider.

I used Ongig’s software to analyze them for readability, use of masculine versus feminine words, positive and negative words and more.

Note: Sign up for the Diversity Recruiting: Why Words Matter Webinar on Aug. 2 at 1PM EST.

What to look for in Diversity Statements

A few questions & themes came up in reviewing our final 10 samples:

How long should a diversity statement be?

20 to 75 words is all you need. That’s what the best companies do for their main diversity statement (e.g. typically the first paragraph opening up their diversity page or the words used for their diversity section in their job descriptions or a “workplace diversity statement” that might be plastered on your office walls).

If you have an entire page dedicated to your diversity statement, then you can elaborate way beyond 75 words to support your main statement.

Should I use a headline?

The best diversity statements have a headline other than just “Diversity Statement”) because it helps you stand out. Check out T-Mobile’s headline and sub-headline — they are so compelling that the candidate might already have been won over before the lengthier diversity statement below it.

Grade level readability

Most employers write to candidates at the 11th grade reading level but the best employers write at the 8th grade or lower (see my article on Why I Write my Job Postings at the 8th Grade Level (or Lower!).

A good rule of thumb is:

“the lower the grade level the better.”

Check out Oath’s low (good!) grade level readability below. Busy candidates appreciate the time you save them by writing in simple, plain English.

If you want to score your own job descriptions for readability, check out 5 Free Tools to Write Better Job Descriptions.

Words per sentence

The best diversity statements have short sentences because the longer your sentences the lower the retention. Eight words or less per sentence can equate to 100% comprehension; retention slips to 90% at 14 words per sentence; and 43 word sentences lower retention to 10% (see The Public Relations Society of America (PRSA)).

Use of positive words

There are libraries of words proven to evoke positive versus negative feelings by readers. Your diversity statements should be chock full of positive words (e.g. inclusive, celebrate, grow, freedom, commitment, experience, etc.).

Mentioning your mission

This can be useful as long as you tie it in well to your diversity statement (like Google does).

Specifics usually help

A good rule of thumb is that the more specific you are the more candidates will trust you. Giving examples of your employee resource groups (like Stanley Black & Decker) is a great example of that.

10 Diversity Statement Samples

Ok, here are 10 diversity statements that were either effective overall or have individual great nuggets to borrow from.

T-Mobile

Headline = Uniqueness is powerful.

Sub-Headline = Be yourself. We like it that way.

Diversity fuels the Un-carrier spirit. Our commitment to inclusion across race, gender, age, religion, identity, and experience drives us forward every day.

  • Headline/Sub-Headline — “Uniqueness is powerful” and “Be yourself. We like it that way.” is a nice one-two punch that draws the candidate in.
  • Length = 23 words (one of the shortest we’ve seen!)
  • 7.7th grade reading level(Excellent!)
  • Words per sentence = 8 (Outstanding)
  • Positive words (powerful, spirit, commitment, experience)
  • Great, engaging feature image:

GoDaddy

Headline = A Culture of Creativity is life at GoDaddy

A Culture of Creativity is life at GoDaddy. We hire the best, give them first-class training and set them loose. If you’re driven to perform, you’ll fit right in. We approach our work fearlessly, learn quickly, improve constantly, and celebrate our wins at every turn. Everyone is welcome—as an inclusive workplace, our employees are comfortable bringing their authentic whole selves to work. Be you.

  • Great headline — Nice use of alliteration (the “Kuh” sound of  the two words: “Culture” and “Creativity”)
  • Length = 58 words (Short and sweet!)
  • 6.7th grade reading level (Superb)
  • Positive words — they use a lot (best, give, fit, learn, improve, welcome, comfortable, authentic, whole)
  • Nice opener — Opening with “We hire the best…” is solid
  • “Everyone is welcome” is a simple and powerful phrase that is rarely used so they stand out again with just 3 words.

Oath

Headline = It takes all kinds

Diversity. Inclusion. They’re more than just words for us. They’re the hard-and-fast principles guiding how we build our teams, cultivate leaders and create a company that’s the right fit for every person inside of it. We have a global, multicultural following—we want to reflect that inside our walls.

  • Headline — short and sweet
  • Length — 55 words (succinct!)
  • 5.7th grade reading level (Outstanding — the best (i.e. lowest) we found!)
  • Words per sentence = 9.2 words (succinct)
  • Conversational opening — Notice that they opened up with two one-word sentences (“Diversity. Inclusion. They’re more than just words…” The candidate feels like they’re in a conversation with Oath.
  • Positive words (build, create, guiding, right)

 

Genentech

Headline = We’re On a Journey

We are inclusive. We celebrate multiple approaches and points of view. We believe diversity drives innovation. So we’re building a culture where difference is valued. We take a holistic approach. We’re always growing our network of people, programs and tools all designed to help employees grow and manage their careers. We foster both a top-down and grassroots approach. This gives us the freedom to address the broadest set of initiatives.

  • Length = 71 words (nice and short)
  • 7.1st grade reading level (Excellent!)
  • Words per sentence = 8.9 (punchy!)
  • Positive words (celebrate, innovation, holistic, grow, freedom)

 

Google 

Headline = Our accelerated approach to diversity and inclusion

Our accelerated approach to diversity and inclusion Google’s mission is to organize the world’s information and make it universally accessible and useful. When we say we want to build for everyone, we mean everyone. To do that well, we need a workforce that’s more representative of the users we serve. That’s why we’ve embraced a refreshed and accelerated approach to diversity and inclusion.

  • Length = 63 words (Above average short)
  • Tying their mission to diversity in the opening line is powerful
  • Specificity! — They link off to their “diversity report”
  • Short URL – diversity.google.com (this is better than being buried in a URL like google.com/about-us/diversity-inclusion
  • 9.8th grade reading level (better than average)

 

Salesforce

Headline = We’re greater when we’re Equal

Sub-headline = Together, we can reach Equality for all.

Equality is a core value at Salesforce. We believe that businesses can be powerful platforms for social change and that our higher purpose is to drive Equality for all. Creating a culture of Equality isn’t just the right thing to do, it’s also the smart thing. Diverse companies are more innovative and better positioned to succeed in the Fourth Industrial Revolution.

We strive to create workplaces that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to work. There is more work to be done, but with the help of our entire Ohana — our employees, customers, partners, and community — we can achieve #EqualityForAll.

  • Headline — Using the word “equal” instead of the usual “diversity” or “inclusiveness” makes Salesforce stand out. They use “Equality” as their theme throughout the diversity statement.
  • 8.1st grade reading level (Excellent)
  • Progressive Close — They close with a #EqalityForAll hashtag which is a nice tech-savvy touch.

 

Comcast

Headline = Diversity & Inclusion: Our Foundation for Innovation

At Comcast NBCUniversal, diversity and inclusion are part of our DNA. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve.

  • Length = 46 words (Short and Sweet)
  • Social Proof — Great use of their diversity awards right underneath their diversity statement.
  • Utilizes company color scheme:
Comcast Diversity Statement

 

Hubspot

Headline = Bring Your Whole Self to Work

We’re passionate about creating an inclusive workplace that promotes and values diversity. Companies that are diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work is the right thing to do.

  • Compelling headline! — With just 6 words (“Bring Your Whole Self to Work”), they reveal a whole bunch.

 

Stanley Black and Decker

Headline = Diversity & Inclusion

To be engaged, you must feel included and valued. We strive to build and nurture a culture where inclusiveness is a reflex, not an initiative. Where there is a deep sense of pride, passion and belonging that transcends any role, business unit, language or country and is unified in our shared commitment to excellence, innovation and social responsibility. We know through experience that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. To support an inclusive environment where employees feel empowered to share their experiences and ideas, we’ve encouraged the creation of a variety of Employee Resource Groups, including groups for Women, Veterans, LGTBQ (Pride & Allies), African Ancestry, Developing Professionals and more.

  • Specificity Rules! — They give examples of their Employee Resource Groups (in bold above). That shows that they are more than just talk.
  • An abundance of words that have proven to attract women (strive, nurture, inclusive, shared, commitment, creative)

 

Schneider Electric

Headline = Diversity is our heritage and our future. Be part of it.

At Schneider Electric, diversity is an integral part of our history, culture, and identity. Inclusion is the way we treat and perceive all differences. We want to create an inclusive culture where all forms of diversity are seen as real value for the company.

  • Length = 41 words (Short and sweet!)
  • 8.1st grade level readability (Excellent!)
  • Getting words like history, culture and identity in the opening sentence is a strong start.
  • Highlight their headline in company colors:
Schneider Electric Diversity Statement

I hope you found some inspiration above to help you have the best diversity statement in your market.

Why I wrote this article?

Our focus at Ongig is to boost your quality candidate applications including diversity.  Ongig’s software helps analyze the text of any job-related pages. Please reach out if you think we can help you.

by in Diversity and Inclusion