Where should your “About Us” section go in a job posting? The start? The middle? The end? If you guessed the start, you’re not alone, but you might be in for a surprise about its effectiveness. An informal survey of job postings on Indeed, Glassdoor, and Google for Jobs shows that 53.8% of employers start… Read more »
One way to attract top talent is by writing good job descriptions. But, there are many factors involved in writing an effective job description. For instance, you must ensure the JD is gender inclusive, free from exclusionary terms, consistent, and readable. This is where a text analyzer tool comes in. These tools help you minimize bias in… Read more »
Your company career site job search page is a vital component of the candidate experience. However, many job search pages make some common mistakes. I ran across one employer recently, Ideal Industries, whose job search page had 5 things they could fix to improve candidate experience (and increase pipeline/traffic). I don’t mean to pick on Ideal Industries. They… Read more »
Well-written job descriptions are important for promoting your company’s employer branding. Modern job descriptions function as concise promotions of your job vacancies, telling your organizational story and enticing prospective hires on how they can become a part of that eventful journey. On the other hand, poorly written JDs could deter qualified candidates from applying for… Read more »
If you’re like just about every other talent acquisition/diversity leader I know, recruiting more women is one of your top diversity goals. Women have a lot to offer in the workplace, and workplaces with better gender diversity are 15% more likely to earn revenue above the average for their industry. Hiring and retaining women can… Read more »
It’s no secret that your company career site is one of the most important elements of your recruiting strategy. In fact, it’s a culmination of many initiatives: candidate experience, employer branding, recruitment marketing, diversity and inclusion. So, keep reading this career site guide. The bottom line: Optimizing your company career site is necessary if you… Read more »
Age bias is expensive. A study conducted by AARP and the Economist Intelligence Unit found that age discrimination against older adults cost the economy $850 billion in 2018 alone. Note: Most age discrimination lawsuits relate to The Age Discrimination in Employment Act (ADEA) which forbids age discrimination against people who are age 40 or older. It… Read more »
Are your job descriptions consistent? If not, you risk confusing candidates and causing more work for your hiring managers and recruiters. Creating consistent job descriptions across your organization helps maintain clarity, ensure fairness, and improve the hiring process. Consistent job descriptions can also cut time-to-fill — specifically, the time it takes to get from req… Read more »
Want to recruit veterans or enlisted members of the military? I’m guessing yes. There are 1 million+ people in the U.S. Armed Forces and 250,000 per year transition out of the U.S. military. If you want to recruit veterans better, first you have to speak their language…their job lingo in particular. Veterans and enlisted members… Read more »
You’ve heard me talk about “readability” in job descriptions recently. It’s vital. Readable job descriptions have higher apply rates. We’ve measured the success of different job description strategies with machine learning. We found that readability is one of the three most important qualities a job description can have. The other two are gender-neutrality and overall… Read more »
Despite the hard work of activists and women in every industry, gender bias remains in the hiring process. Many hiring professionals are aware of more common forms of gender bias, like pregnancy-related discrimination. Less well-known is biased language in job descriptions. But biased language in job descriptions, like job descriptions that favor masculine-coded words and… Read more »
An About Us statement is a critical piece in a job posting or website. Like any content on your job pages, it’s an opportunity to sell and attract the candidate! After reviewing thousands of About Us statements through our Text Analyzer job description software, I want to share a few things in this article: What… Read more »
The examples of unconscious bias in job descriptions are rampant. There is plenty of research confirming hiring biases: AARP noted that older adults received job offers at a rate that is 68% lower than younger candidates Across all age groups, the US Bureau of Labor Statistics revealed that persons with a disability were much less… Read more »
If you want to attract more female candidates, a good place to start is to eliminate your job description gender bias. Job description gender bias is the easiest lever for you to pull to hire more women. The 80/20 Rule is in effect here. Well, almost. You can remove about 70% of job description gender… Read more »
The purpose of an EEO (Equal Employment Opportunity) statement is to comply with EEOC (Equal Employment Opportunity Commission) law but there’s also a marketing aspect to it. The words in your EEO statement (which often appear in all your job postings) are also words that a candidate will measure you by. That’s why I ran every EEO statement… Read more »
