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I want to give a quick-shout-out to 3 new tools to help you write job descriptions that attract a more diverse team. I found them helpful for things like word choice and organization, and some even address the underlying psychology of job descriptions.



Unitive is a new online platform created to streamline the hiring process for hiring managers and recruiters. I found its interface — with a step-by-step progression — very user-friendly.

In particular, the integrated job description builder lets you type new or paste existing job description content into predetermined sections. Unitive reviews text for word choice, positive or negative language, and feminine or masculine words, giving alternative options to the user.





Textio is an online writing platform powered by job posting outcomes from recent job openings. These outcomes allow Textio to analyze your job description and provide a score of how it stacks up in terms of diversity, neutrality, and overall success. Feedback is given in the way of color-coded words with suggestions for improvement.




Gender Decoder

Gender Decoder is a simple (and free) job description tool created by Kat Matfield. It’s based on a study that looked at the psychology of how different words attracted males and females to certain jobs. The tool compares your text to feminine and masculine word listings created from the study.



Ongig is on a mission to help you create the most attractive, engaging and effective job descriptions in your industry (if not the world!). The Ongig Cloud software is our core offering for this, and we also have an Ongig copywriting team that helps you rewrite job descriptions.

Click here for a demo if you are interested.

Jessica Luna

Jessica Luna

Copywriter at Ongig
Ongig is the video job description platform that helps you attract the best talent faster. Ongig supercharges your job descriptions through video, images, and other media along with live chat, social sharing, and careers microsite creation. Early clients of Ongig include Yelp, GoDaddy, Verizon Digital and Autodesk.
Jessica Luna

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