How To Make Low-Cost Recruiting Videos That Drive Your Employer Brand

Posted by & filed under Recruiting Videos.

If you’ve read the book Blue Ocean Strategy, you know that the authors outlined ways to create uncontested market space and make the competition irrelevant. Apply that to recruiting, and video has been one of the tools highly discussed in setting a company apart with candidates. The challenge is that video may seem difficult to… Read more »

“The Visual Recruiting Superiority Effect”: A Concept Most Employers Ignore

Posted by & filed under Recruitment Marketing.

It is superior to use pictures rather than just words when communicating a message — this is an application of “The Picture Superiority Effect. In this article, I’m gonna co-opt it for us recruiters and call it “The Visual Recruiting Superiority Effect” or “Visual Recruiting” for short. But first, some advertising/design/recruiting 101: The power of an… Read more »

The Top 10 Most Visually-Appealing Career Web Pages Of 2011

Posted by & filed under Company Career Site.

Editorial Update — check out this updated article from 2016: 20 of the Best Company Career Sites (and Why!) Ongig’s vision is that all job opportunities should be visual and transparent — that’s why all of our job opps have video and pictures. But there are also many employer Web sites with cool career pages — we… Read more »