The commute to work is a huge factor in recruiting and considering candidates. Out of the 1,000’s of job ads we’ve looked at a very small percentage include this information.
Long commute times result in more stress, late attendance and missed meals. All of these things contribute to low job satisfaction (an employer’s nightmare).
An Example of Commute Information on Job Ads
The commute widget is near the bottom of this job description and powered by Google. It gives the candidate directions and commute time for 4 choices of travel (walk, bicycle, car, transit).
7 Reasons to Include Commute Time on Job Ads
- Commute time was ranked 4th (43%) in top factors employees and job seekers looked for in job ads. (Source)
- A convenient, easy commute ranked 2nd (47%) in what would make Americans more inclined to submit a job application. (Source)
- 85% of U.S. professionals said they would take pay cuts for shorter commutes. (Source)
- Candidates will be more qualified at the top of the funnel.
- Candidates who feel commute is too long will not apply, saving you and the candidate a lot of time.
- If a candidate sees a convenient commute time (even before reading through the job description):
- You will have a better chance of converting the apply
- Candidates will have a better chance of recalling/remembering YOUR job ad
- Candidates don’t have to leave the page to see commute information. You want to keep the candidates on your pages.