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Earlier this month we gave you 10 tips on turning your Facebook careers page into a recruiting machine. Now we’ll review some of the best Facebook career pages and why.
- Cover image — Engaging cover image.
- Careers Section (Left Menu) — You don’t see this on too many Facebook pages, but the Careers tab links straight to Opentext’s official job openings yet is still in the Facebook interface. It’s a good way to keep candidates engaged without having to go to a different website.
- Instagram Feed — Opentext’s IG account gives you glimpse into their culture and work environment. It’s a great tool to utilize to show candidates there’s more to your company than just work.
- Reviews — Transparency is key especially for millennials and passive candidates, so presenting a source of social proof is important.
- Extended Tabs List — An extended tabs list means more content. The more content you have the more of a chance you have at piquing a candidate’s interest and engaging them.
- Programs and Initiatives — If you have programs and initiatives, show them off. You boost employer brand as well as appeal to the people that the program/initiative is about (i.e. veterans program, environmental initiatives)
- Open Jobs Section — Like Opentext, Shaw Industries has their job openings directly on the Facebook page. This makes the process one step shorter than having to redirect to their careers site.
- College/Recent Grad Opportunities — You should always have a college/recent grad tab because this is the age group that is most likely to view your Facebook careers page.
- Social Media — Have a section for all of your accounts on social media, all of them serve different roles.
- Posting Themes — Unilab publishes content on Facebook that are more tips related to job search, hiring process, and work. This type of content engages people at a higher rate rather than posting strictly about their company and job openings.
- Instagram Feed — Just like Opentext, Unilab utilizes their IG feed to boost employer brand and give candidates a different look at their company.
- Notes Section — Unilab uses their notes section as an FAQ and gives you advice on multiple ways of applying for a job opening.
- Great cover image — Reinforces Nestlé theme and brand.
- Multiple types of content — They post videos, images, and articles including employee testimonials, leadership quotes, and infographics. Vary the type of content you post, it will keep candidates engaged.
- Jobs Link — The link they promote goes directly to their official career/jobs site.
Marketing Specialist at Ongig
Ongig's job description platform that helps you attract the best talent faster. Ongig supercharges your job descriptions through video, images, and other media along with live chat, social sharing, and careers microsite creation. Early clients of Ongig include Yelp, GoDaddy, Verizon Digital and Autodesk.