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What are the best marketing job titles to attract talent? If you want more traffic to your job postings, one way to answer that is to see which marketing titles candidates search for.
Below are the top 25 marketing job titles based on the number of searches they receive on Google. For search query data, I used search engine optimization (SEO) tool ahrefs and Google’s Keyword Planner. Finally, as a sanity-check, we leveraged data from Ongig’s own Job Description software.
If you’d like data on job titles beyond just Marketing, check out our ongoing series called Job Titles: The Definitive Guide.
Ok, enjoy!:
Marketing Job Titles that Candidates Search for the Most (without Retail)
Disclaimer: The actual # of candidates searching marketing job titles is much larger than what I list in this article. For example, I didn’t count long-tail searches such as “marketing manager job in dallas” or “best marketing director jobs”. My data also doesn’t include marketing title searches on job boards (Indeed, LinkedIn, Glassdoor, Facebook, etc.) or the searches on company career sites.
Marketing Titles that Candidates Search for the Most (with Retail)
Disclaimer: Many of the marketing job titles overlap each other — they are not distinct job roles. Also, the data below is quantitative and more is not always better. For example, if you are hiring a master of Instagram Marketing, you may want to choose the Instagram Brand Ambassador title versus the broader “Brand Ambassador”.
Sales and marketing job titles are closely related. If you care just about sales, check out The 16 Best Sales Job Titles [Ranked by Search Volume] to see the same type of data on sales titles.
Here are descriptions of the top 25 most-searched-for marketing titles:
1. Brand Ambassador
A Brand Ambassador‘s job is to show a brand in a positive light to help increase brand awareness and generate new sales opportunities. The Brand Ambassador position title is most common in consumer goods/retail where a consumer goods company might use a brand ambassador for in-store or event product demonstrations. The brand ambassador title is now widely used outside retail. For example, Online Brand Ambassador and Social Media Brand Ambassador (see below) are popular new marketing titles used at many organizations.
# of Google Searches per Month: 7,300
2. Copywriter
The copywriter job title is used to describe the position of writing text to advertise a product, service or organization. The copywriter writes “copy” (text) designed to do one of 2 things: a) persuade a person or group to take a particular action; or b) increase brand awareness.
# of Google Searches per Month: 4,300
3. Social Media Manager
The Social Media Manager administers a company’s social media marketing and advertising. Their job is to turn fans into customers, turn customers into advocates and keep a watchful eye on their company’s reputation.
A Social Media Manager might:
- Respond to audience comments
- Manage social media partnerships
- Create and post sharable videos and images
- Cultivate leads for sales and marketing
They also strategize and execute digital marketing campaigns and gather and analyze the data results from those campaigns.
# of Google Searches per Month: 4,200
4. Marketing Manager
A Marketing Manager is responsible for managing the marketing of a business or product and creating marketing strategies for their organizations. Marketing managers are detail-oriented, outgoing, and excellent communicators.
Their responsibilities may include:
- Creating budgets for marketing campaigns
- Coordinating with advertising agencies
- Negotiating contracts
- Reviewing and approving advertising materials
# of Google Searches per Month: 2,000
5. Marketing Coordinator
The Marketing Coordinator role includes creating website content and promotional materials. A marketing coordinator is also responsible for publishing social media content and managing email marketing for a company or product. Marketing coordinators can work in teams or on their own and usually report to the marketing manager.
# of Google Searches per Month: 1,600
6. Marketing Assistant
A marketing assistant job duties include planning and research to help develop marketing strategies. A marketing assistant works closely with marketing managers on sales and marketing campaigns. Marketing assistants are detail-oriented and work well across many different departments doing tasks such as:
- Creating marketing presentations
- Scheduling meeting
- Writing reports
- Designing marketing pieces
# of Google Searches per Month: 1,500
7. Marketing Analyst
A marketing analyst, sometimes called a market researcher, helps businesses make informed decisions about their market. Marketing analysts use market research and data to identify business trends and customer behavior. A marketing analyst is responsible for creating technical reports, lead generation techniques, and pricing strategies.
# of Google Searches per Month: 700
8. Marketing Director
A marketing director manages the marketing process from research and planning to execution and analysis. A marketing director oversees the marketing team, the marketing budget, and creates overall goals based on market research.
For a marketing manager, the following job responsibilities can be expected:
- Participate in the development of branding and corporate identity initiatives
- Develop and carry out marketing plans, including promotional calendars and programs, new product introductions and other marketing projects
- Develop sales and marketing forecasting and product branding plans
- Establish and grow a target market share
- Conduct customer, brand and product research initiatives
# of Google Searches per Month: 600
9. Brand Manager
A brand manager is responsible for the overall image of a product or person. The key elements of the brand manager job are to research the market to decide where a product or client fits in and to develop marketing or advertising strategies. A brand manager may also be responsible for managing budgets, helping create designs for marketing collateral, and overseeing promotional activities.
# of Google Searches per Month: 450
10. Chief Marketing Officer
A chief marketing officer, known as a CMO, is an executive who is responsible for marketing activities in an organization. A chief marketing officer may also be called a global marketing officer or marketing director. The chief marketing officer role may include leadership of the following:
- Brand management
- Marketing communications
- Market research
- Product marketing
- Pricing
- Customer service
# of Google Searches per Month: 400
11. Director of Marketing
A director of marketing manages marketing campaigns and new customer strategies for a company. A director of marketing is responsible for creating marketing reports, marketing campaigns, and collaborating with different teams to create new products. A director of marketing also leads marketing teams to complete projects and manage marketing budgets.
# of Google Searches per Month: 400
12. Social Media Coordinator
A social media coordinator works closely with a social media manager to help implement and maintain marketing strategies through social media channels. A social media coordinator uses various types of new media like blogging and social networking sites to represent a company or product through online channels.
# of Google Searches per Month: 400
13. Marketing Associate
A marketing associate assists with the planning and execution of marketing activities for a company or product. A marketing associate supports the marketing department by assisting with daily tasks that are necessary to keep the department functioning. A marketing manager works closely with account executives and the marketing manager, and may also be called a marketing administrative assistant.
# of Google Searches per Month: 400
14. Marketing Specialist
A marketing specialist is responsible for developing marketing programs and delivering materials to reach customers through various communication methods. A marketing specialist may use email, digital advertising, social media, and traditional print methods to teach their target audience. They will be responsible for eCommerce PPC management, SaaS email marketing, and other campaigns depending on the company they work for and its needs. A marketing specialist may also provide creative input for marketing campaigns and work with outside agencies to develop marketing campaigns or research-related pieces.
# of Google Searches per Month: 400
15. Social Media Specialist
A social media specialist duties include analyzing data, creating content, and running paid advertisements for a brand or product. A social media specialist coordinates with marketing and public relations teams to manage and carry out marketing and social media campaigns.
# of Google Searches per Month: 350
16. Social Media Assistant
A social media assistant helps oversee a company or product’s social media presence to reach their target audience. A social media assistant duties may include:
- Competitive brand research
- Market research
- Developing and executing social media campaigns
- Creating an online image for clients
# of Google Searches per Month: 350
17. Product Marketing Manager
A product marketing manager is responsible for developing marketing strategies and plans for new or existing products. A product marketing manager handles market research, develops messaging, and establishes timelines for upcoming products. A marketing product manager acts as the voice of the customer and provides input for product packing and pricing.
# of Google Searches per Month: 350
18. Online Brand Ambassador
An online brand ambassador has a strong online presence and the ability to reach as many people as possible, across a variety of channels and platforms. An online brand ambassador may not work for a company specifically but will represent the brand they are connected to. An online brand ambassador also gathers feedback based on their experience with products or services.
# of Google Searches per Month: 300
19. Instagram Brand Ambassador
An Instagram brand ambassador is someone willing to share great things about your brand with their large network on Instagram. An Instagram brand ambassador represents a brand’s values and personality and understands the target customer. An Instagram brand ambassador is, in some cases, a past follower or loyal customer of the brand they represent.
# of Google Searches per Month: 300
20. Marketing Consultant
A marketing consultant is an outside advisor who works with a company to develop and implement marketing strategies. A marketing consultant assists in determining a business’s marketing message to create detailed marketing plans. A marketing consultant may also monitor results and make changes to a campaign to help a business get the be results from their marketing campaigns.
# of Google Searches per Month: 300
21. VP Marketing
A VP marketing, also known as a vice president of marketing, is the overall leader of the marketing team. A VP marketing works with the CMO, or chief marketing officer, to develop and execute marketing strategies for a company. A VP marketing is also responsible for creating and managing marketing budgets.
# of Google Searches per Month: 250
22. CMO
The CMO title is an acronym for Chief Marketing Officer above. If you are looking for a CMO, the best job title to use is “Chief Marketing Officer” since it has 60% more traffic.
# of Google Searches per Month: 250
23. Brand Strategist
A brand strategist ensures a brand’s message is consistent and effective. A brand strategist analyzes data and anticipates future trends for a product or service. A brand strategist is responsible for enhancing a brand’s message based on market research and developing marketing plans.
# of Google Searches per Month: 200
24. Social Media Director
A social media director promotes a company’s brand, products, and services via social media networks. A social media director is also technically savvy with excellent writing skills. A social media manager is responsible for managing the items below:
- Creating a social media strategy
- Managing social media sites
- Monitoring trends
- Analyzing social networking
# of Google Searches per Month: 200
25. Digital Marketing Manager
In today’s fiercely competitive online landscape, where there are approximately 26.5 million online stores worldwide, a digital marketing manager plays a pivotal role in developing and implementing effective marketing campaigns that promote a company or product. A digital marketing manager assists with the enhancement of brand awareness online and drives web traffic to increase lead generation. A digital marketing manager is responsible for identifying new digital tools to measure website traffic to improve marketing campaigns, email marketing, social media, and advertising campaigns.
# of Google Searches per Month: 200
Entry Level Marketing Job Titles
The top 20 entry-level marketing titles by monthly search volume are:
| Marketing Job Titles | Job Search Volume (per month) |
| Marketing Coordinator | 1,600 |
| Marketing Assistant | 1,500 |
| Entry Level Copywriter | 1,100 |
| Junior Copywriter | 1,000 |
| Marketing Specialist | 400 |
| Social Media Specialist | 350 |
| Social Media Assistant | 350 |
| Marketing Intern | 150 |
| Digital Marketing Specialist | 70 |
| Entry Level Marketing Analyst | 60 |
| Email Marketing Specialist | 40 |
| Brand Specialist | 30 |
| Marketing Communications Specialist | 20 |
| Entry Level Marketing Assistant | 20 |
| Entry Level Marketing Coordinator | 20 |
| Social Media Marketing Intern | 10 |
| Social Media Marketing Intern | 10 |
| Sports Marketing Intern | 10 |
| Sales and Marketing Assistant | 10 |
| Sales and Marketing Intern | 5 |
Marketing Job Titles Hierarchy
There are typically 5 marketing job titles and levels:
Level 1: Marketing Coordinator
Alternative titles:
- Marketing Assistant
- Marketing Specialist
- Social Media Specialist
- Marketing Intern
Marketing titles fun fact: Salesforce uses both Marketing Specialist and Non-Profit Marketing Specialist. The interesting thing about these marketing position titles is they are actually sales account roles. This tells me there is crossover between sales and marketing fields.
Level 2: Marketing Manager
Alternative titles:
- Social Media Manager
- Brand Manager
- Product Marketing Manager
- Digital Marketing Manager
- Advertising Manager
- Online Marketing Manager
Marketing titles fun fact: YouTube uses both Product Marketing Manager and Associate Product Marketing Manager for 25 open roles right now (suggesting that YouTube may have hundreds of Product Marketing Managers already hired!).
Level 3: Marketing Director
Alternative titles:
- Director of Marketing
- Social Media Director
- Advertising Director
- Digital Marketing Director
- Marketing Communications Director
- Marketing and Sales Director
Marketing titles fun fact: Chick-fil-A uses 3 different versions of the Director of Marketing title…Restaurant Marketing Director, Director of Marketing, and Marketing Director.
Level 4: VP of Marketing
Alternative titles:
- Vice President of Marketing
- VP of Online Marketing
- VP of Sales and Marketing
- Marketing Vice President
Marketing titles fun fact: If you search Indeed or LinkedIn for “VP of Marketing” more often than not you will get 1,000’s of job openings across the United States. Must be one of the most popular marketing job titles!
Level 5: Chief Marketing Officer
Alternative Titles:
- CMO
- Senior Vice President of Marketing
Marketing titles fun fact: Hawaii, North Carolina, Virginia, New Jersey, and New York provide the highest chief marketing officer salaries. The median is $174,000 and the highest $337,000. (source: Zippia)
Creative Marketing Job Titles
You might be tempted to use creative marketing job titles for your team. Here are some creative marketing titles we’ve seen on the Web:
- Conversion Optimization Wrangler (MathWorks used this for a Marketing Analyst job)
- Director of Storytelling (Blue Cross Blue Shield used this for a copywriter/marketing director-type position).
- Rockstar Copywriter (Workhoppers used this for a copywriter/social media manager)
- Wizard of Light Bulb Moments (Marketing Director)
- Digital Dynamo (Digital Marketing Executive)
- Direct Mail Demi-God (Direct Mail Account Manager
- Marketing Rockstar ( too broad a term that could be any marketing job)
- Associate to the Executive Manager of Marketeering (Marketing Assistant)
Many employees would love to have such creative marketing position titles.
But just know that you’ll get very few candidates searching job postings for such creative marketing titles.
My advice: Save your creative marketing titles for business cards (not job postings).
4 Types of Marketers
[Update, Feb. 25, 2020] — I wanted to add one more interesting take on marketing jobs. It’s from Viviana Faga, former marketing leader at Zenefits, Microsoft, Yammer and Salesforce. She told Christopher Lochhead on Follow Your Different that she sees 4 different types of marketers:
- Corporate Marketing (overall messaging, positioning)
- Product Marketing (marketing the product to customers)
- Brand and Creative (the brand story and creative
- Performance Marketing (demand generation)
I might riff on Viviana’s thoughts in this or another post but I wanted to capture it here because grouping things (like marketing types) into 3 or 4 categories is often useful for mastery of the subject.
The Merge of the Social Media & Marketing Fields
You probably noticed some social media titles sprinkled in this list of top marketing position titles. Although marketing and social media often are under the same department, we also did a listing of The Top 20 Social Media Job Titles [by Popularity]. You might find these useful too!
Why I wrote this?
I hope this marketing job titles list is helpful to you. Ongig is on a mission to transform job descriptions and job titles are a key part. If you’d like to see how Ongig can help you optimize your job titles and the rest of your JD, please request a demo of Ongig’s Text Analyzer.
