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If your business includes retail locations (hotel, restaurant, store, etc.) then you should include pictures of your locations on your job descriptions. Giving an inside look at your specific location/store promoted on the job description helps increase your apply rate from quality hires.

I’m not talking about just default pictures of a random location, but the actual location that candidates will be applying to.

Ongig has looked at many job descriptions and could find a couple of employers who provide pictures of that specific location. Below is one example: HHM (another example is Hilton).

HHM gives you 12 pictures of Nu Hotel’s Brooklyn location in two different areas of the job description (top and bottom).


Best Job Descriptions Hotel HHM Sample Ongig Blow Best Job Descriptions Sample Hotel HHM Ongig Blog

HHM also includes a map of each location which is another nice touch of relevant content for the candidate to help picture themselves in your job!

Nick Misa

Marketing Specialist at Ongig
Ongig's job description platform that helps you attract the best talent faster. Ongig supercharges your job descriptions through video, images, and other media along with live chat, social sharing, and careers microsite creation. Early clients of Ongig include Yelp, GoDaddy, Verizon Digital and Autodesk.
Nick Misa

by in Job Descriptions