If your business includes retail locations (hotel, restaurant, store, etc.) then you should include pictures of your locations on your job descriptions. Giving an inside look at your specific location/store promoted on the job description helps increase your apply rate from quality hires.
I’m not talking about just default pictures of a random location, but the actual location that candidates will be applying to.
Ongig has looked at many job descriptions and could find a couple of employers who provide pictures of that specific location. Below is one example: HHM (another example is Hilton).
HHM gives you 12 pictures of Nu Hotel’s Brooklyn location in two different areas of the job description (top and bottom).
HHM also includes a map of each location which is another nice touch of relevant content for the candidate to help picture themselves in your job!