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Audra Knight recently recommended you treat your job description like a “mini career site“.  For many employers, more candidates will land on your job pages before they see your front door career page, because they are coming from sources like job boards or LinkedIn.

And if they don’t like what they see on your job page, they may not visit your career site at all!

That’s why job description content should be as good as the content you have on your regular careers page.

Here are 3 examples of job descriptions that look more like mini career sites. They each have recruiting content beyond just the text job description such as:

  • Branding (logo, header/footer, color scheme, font, etc.)
  • Job Search
  • Job “Profile” info (e.g. qualities the candidate should possess in visual format)
  • Extra job content like videos
  • Testimonials
  • Benefits info in visual graphics
  • Maps
  • Links to blog articles of recruiting content

1. BMC Software Job Description

BMC Software Mini Career Site Job Description

 

2. Lindt Job Description

Lindt Mini Career Site Job Description

 

 

3. Tenable Job Description

Tenable Mini Career Site Job Description

Nick Misa

Nick Misa

Marketing Specialist at Ongig
Ongig's job description platform that helps you attract the best talent faster. Ongig supercharges your job descriptions through video, images, and other media along with live chat, social sharing, and careers microsite creation. Early clients of Ongig include Yelp, GoDaddy, Verizon Digital and Autodesk.
Nick Misa

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