Spread the love

Job ads are becoming more creative and dynamic.

Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like!

Employers are giving more robust content on job descriptions rather than just listing requirements and qualifications. Here are some features we’re seeing in job ads that were hardly used just a few years ago:

  • Images and video
    • Unique videos and images based on department, rather than 1 static image for all job postings
    • Higher quality, high resolution images, rather than pixelated/blurry images.
  • Design / ATS Page Overlays
  • Department-specific content
    • Probably the most challenging type of recruiting content to create, but has potential for the biggest payoff.
    • Content marketing is already one of the highest converting and most cost-effective marketing strategies in general. Why not include it in your recruiting/talent acquisition strategy?
    • Could also give an SEO boost for Google Search.
  • Location-specific content
    • Providing an option to look at office location is better than the candidate having to open a new tab and run a google search.
    • Showing what the city has to offer from a lifestyle perspective is useful content.
  • Employee-generated content
  • General Career Content
    • Job pages should be a mini career site since candidates are landing directly on them (often bypassing your careers landing page).
    • Review the highest performing content on your careers site landing page (i.e. engagement, conversion) and incorporate that content into your job ads.
  • Related / Similar Jobs
    • Add recommended jobs to give candidates every last chance to find a job that appeals to them.
    • Provides a small SEO boost
  • Recruiting Widgets
    • Recruiting widgets like LinkedIn and Glassdoor make your job pages look better and help eliminate clicks (the goal is the least number of clicks as possible).
  • Employer of Choice Awards

Below are 10 examples of the best job ads in 2018 that leverage these new ideas:

 

1. McAfee

10 Examples of the Best Job Ads 2018 - McAfee

 

2. ADT

10 Examples of the Best Job Ads 2018 - ADT

 

3. Walmart

10 Examples of the Best Job Ads 2018 - Walmart

 

4. BMC

10 Examples of the Best Job Ads - BMC

 

5. McGraw-Hill

10 Examples of the Best Job Ads 2018 - Mcgraw Hill

 

6. Disney

10 Examples of the Best Job Ads 2018 - Disney

7. Hulu

10 Examples of the Best Job Ads 2018 - Hulu

 

8. Unity Technologies

10 Examples of the Best Job Ads 2018 - Unity Technologies

 

9. Under Armour

10 Examples of the Best Job Ads 2018 - Under Armour

 

10. Toll Brothers

10 Examples of the Best Job Ads 2018 - Toll Brothers

by in Job Ads