The hiring world is being radically shaped.

Not to be dramatic, but we think that this will affect each of you reading this.

Towards that end, this article is dedicated to the 7 major reasons/trends that will contribute to this new hiring/jobs world.

 

1) A Hire Is A One Million Dollar Transaction

A hire is the most important transaction an individual or employer can make.

In fact, we put a number on it: $1 Million…as in, each hire in a business is worth one million dollars (you may have noticed that Facebook’s own Director of Corporate Development Vaughan Smith recently told the NY Times “Engineers are worth half a million to one million.”)

Let us use some data to explain:

  • The average high tech worker in San Francisco (who makes $145,000 per year), wants a secure job for 5 to 10 years – that’s $725,000 to $1,450,000 in income.
  • A typical tech employer in San Francisco will invest around $1 million in one worker over a 5 year period (counting salary, benefits, office space, hardware/software, etc.)
  • If an employer is raising financing, a single hire could impact the valuation of a tech company by multiple millions of dollars.
  • For an employer, according to Topgrading research, the cost of a mishire is 13 times the worker’s annual salary! – so if you make a mistake on a $77,000 salary hire, that could be a $1 million mistake!

Kayak.com CTO Paul English adds that a worker could be even more valuable:

“The difference between an A player and an A-plus player,’’ he has said, “is the difference between a million in revenue and a billion in revenue.’’

Despite the fact that a hire is worth around $1 million, the majority of job postings used to attract these candidates really stink.

 

2) Candidates Want to Know Who They’ll Be Reporting To

One of the most important job factors is who the candidate will be working for and reporting to (i.e. manager, director, VP).

Yet many job descriptions don’t give this information.

For example, we looked at numerous job descriptions and only found a couple that tell you the name of the person you would work for.

It doesn’t have to be long description, just a sentence or 2 and a name for candidates to check/reference. Here’s one we found:

 

 

3) Candidates Crave Transparency

Transparency is becoming the name of the game.

When you want a $10 lunch, you can rely on Yelp to give you options,show you photos of the restaurant (and dishes!), and give you reviews of what others think.

Your job information should be the same.

Employers need to be more transparent about items such as:

  1. Salaries
  2. Team members
  3. Culture
  4. Workplace
  5. Benefits

Sites like Glassdoor and Comparably provide visibility into employer ratings, interview stories and salary information.

Pull Versus Push

Some call this power shift “pull”: as in, we are now pulling more information to us than relying on others to push it to us.

Take TV programming and movies.

We now pull (stream) our shows and movies from Netflix, Hulu and Amazon; whereas 15 years ago we relied on big networks (CBS, NBC, ABC et all) and movie studios to push the programming to us.

In the world of information retrieval Quora is a great example of pull – you ask a question and get alerted (in your email) when there are answers.

Most job information is still pushed out through Craigslist, Monster, CareerBuilder and corporate jobs/career web pages.

The winning job information providers let candidates pull the relevant information to them based on data they have already shared (such as their job history or location or tags).

 

4) Video & Pictures Are Ubiquitous

We see pictures and videos just about every time we evaluate a transaction online: whether it be when we’re at Amazon, Netflix, Apple.com, Yelp and especially when looking at a larger transaction (hotels, cars, homes, etc.).

We watch trailers/previews on Netflix before we watch.

Shouldn’t job opportunities be the same?

Shouldn’t you be able to see, hear and feel that job opportunity.

Especially when each job is a $1 Million transaction!

We think so. Here’s an example of a job description featuring video from an employee:

 

5) Give Life to Job Opportunities

According to Workable’s Recruiting KPIs article: The average technology job (IT, Engineering) in the US takes about  30 to 60 days to fill on average.

During those 30 to 60 days, much about the job changes.

For one thing, interested candidates start inquiring about the job (either by applying or perhaps asking questions).

Despite the fact that job opportunities are living/breathing things, most job postings are static – there is nothing that changes from day 1 of the job to day 60 when it gets filled.

Ways you can make your job postings more alive:

  • View counts
  • Apply counts
  • Comments and/or Chat

 

6) Social Media Platforms (Or “Referrals On Steroids”)

Social media platforms (Facebook, Twitter, LinkedIn, etc.) have changed job opening placement.

Referrals continue to be the most effective way for people to find jobs.

And when you cross a Facebook/Twitter/LinkedIn-type social network with job opportunities, you get “referrals on steroids.”

People trust their friends and colleagues over anyone – so where do you think they’ll go first for finding a job?

Will it be Facebook/Twitter/LinkedIn or some face-less list of job postings?

Our money is on the social media platforms.

 

7) Third-Party Recruiters Will Go The Way Of Other Middlemen

This brings us to third-party recruiters/staffing agencies, who often make 15-25% of a job candidate’s first year’s salary (paid by the employer) for recruiting candidates to a job.

The above changes to the world we mentioned — social graph, transparency, the shift from “push” to “pull” and other factors – will cause third-party recruiters to go the way of other middlemen such as travel agents and stock brokers.

Afterall, when is the last time you called your travel agent for a flight or your stock broker to invest in stock?

Don’t get us wrong, recruiters (especially the numerous excellent ones) aren’t going extinct any time soon.

But if you look at many of the jobs that recruiters advertise on like Monster and LinkedIn, you will see they often lack the following:

  • Name of the Employer hiring
  • Name of the Hiring Manager
  • Social connections into the job opportunity

Will a quality job candidate be willing to jump through the hoops of talking by phone or via email with a recruiter when they have so little visibility/transparency into the job…especially when the employer could be a few clicks away?

And how about the employer?

Let’s take Salesforce.com, for example – the 4th largest job posting marketer in San Francisco.

Will Salesforce want to pay $20,000 to an outside recruiter for a $100,000 per year engineer when Salesforce can click a few buttons and get their army of employees and customers to market the job for them (for a few thousand bucks at most)?

We believe third-party recruiters will see their businesses rattled by the democratization of referral fees and recruiter commission fees.

So, who survives in the third-party recruiter world?

The many excellent, trusted third-party recruiters will continue to propser based on their reputation alone.

Third-party recruiters who specialize in high touch-point recruiting  (e.g. large business C-level hires) or team/project-hiring (e.g. if an entire IT security team needs to be hired to deal with a major security breach) will also still do well.

And those recruiters who can effectively navigate the social graph and other technologies will prosper.

And, of course, the Internet-based systems that automate referral/commission fees for hiring transactions will also thrive.

However, we believe a large number of third-party recruiters — the ones who aren’t the very, very best or niche specializers — are doomed for failure.

 

by in Hiring

7 Responses to “The Top 7 Reasons Hiring Is Being Reinvented”

  1. Ldonava

    Hey Rob, probably no surprise given my wife’s career but I think you are wrong about recruiters becoming less relevant. This model overlooks the most valuable candidate. The person who is already employed and and not actively looking for a job. Direct recruiting these people with LinkedIn is the best source of good candidates. Most people who apply for open positions aren’t qualified. There is nothing in this model to address this issue.

    Luke

    Reply
  2. Jim B.

    This article offers some good perspective on the next generation of recruitment management. Rob and his team have obviously done their homework on the social media impact within the industry and they understand the value of getting the right individual into the right opportunity in the right organization – $1 million a hire puts things into perspective pretty quick. The emergence of social media coupled with the ‘always on’ (Mobile) element of our lives is making connections happen fast and the window of opportunity is small. The push-pull aspect referenced here is the real lynchpin as a healthy balance of each is key, and transparency fosters efficiency. I agree that the traditional ‘job boards’ and employment advertising vehicles are quickly becoming obsolete, and OnGig is on to something here that will challenge those head on. However, at the end of the day recruiting is a people business. Relationships, one-on-one interaction and the fundamental ability to evaluate the chemistry of non-verbal communication, charisma and team/culture fit coupled with the essential technical or business knowledge/skill of and individual will always – forever – be paramount to executing successful hires. Thus, recruiters and their expertise to ‘vet’ these elements out, while company executives and hiring managers perform in their domain (engineering, manufacturing, sales, marketing), will always have their place and value in the channel. Effectively innovating within the social graph and mobile technology landscape can streamline the connection and referral chain – firm handshakes and charisma can only truly be assessed mano-a-mano.

    Reply
  3. Anonymous

    This model does not necessarily attract the best person out there, it is limited to the people who are conscientiously thinking or considering looking at a new job.

    Reply
  4. Will Kessler

    It reminds me of what happened to travel agents once the expedia’s and hotwires of the world arrived: search engines could do a better job, theoretically, than any human, at finding the best flights. In reality, sometimes agents are still important because you may have to deal with airline flakiness/overcharging/refunds etc. On a big trip, e.g. going to Europe first class, you might actually save by working with an agent if your plans have to change. Analogously, a big hire like a CTO might benefit from having an agent in the middle to mediate and represent both parties (or two agents). I do think the video and pictures are immensely valuable, and that video interviews will become much more common.

    One thing you are missing here is some idea about synchronicity. Each party should be able to “present themselves” and/or interact asychronously and remotely during the hiring process, to speed the whole thing up and reduce the emotional impact of a bad interview (on both sides). Similar to chat roulette dating, if you will. As an employer, I’d like to see many candidates present themselves on video at a rapid clip. And same thing in reverse.

    Reply
  5. Lisa Youngdahl

    truly a revolution happening as we go about daily doing what we do – and it’s been catalogued here. interesting to think further than A players – A+ players as revenue generators may help build to a billion. no argument here and think the usage of “A Player” is now dated. I like A+: the extreme commitment, the extreme performance, discretionary effert, results, output, the top right of the performance x potential 9 box. One thing about hiring managers is that they change – so in that static 75 day dry Monster or Craigslist ad the hiring manager often shifts. that’s because organizations don’t know what they want and it gets boiled down to something entirely different from when the req was created. this to me would alert employers to sort/filter for characteristics on flexibility. Like oh I thought I was reporting to him – well yes, but that was last month, Services is now under Joe and Karen hired you. not so uncommon. I am interviewing now and a potential employer that I may be a finalist for as an HRD might be well served with discarding old methods and shaking up recruitment. very cool.

    Reply
  6. Selena G.

    I checked out the Ongig site and I think this is a great new update to the normal job posting.

    When candidates are applying for positions they rarely know what they really are applying to (bunch of buzz words that match their resumes) and definitely don’t get a sense of the culture of the company.

    With Ongig postings you can see who you will be working for before you even interview, get a good sense of the working environment, and have a better understanding of the role.

    As the article mentioned recruiters will always be here, but this is an additional avenue that job seekers can use.

    Even if you were not looking for a position, but you came across the videos on Ongig you would be intrigued to learn more about the opportunities.

    Reply

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