If you are not utilizing employee advocacy on your job descriptions, you are missing an easy opportunity to add social proof (a proven technique at persuasion) to your job openings! A few stats on employee advocacy: “Employees rank as the most trusted influencers when communicating about their company’s engagement and integrity.” (Edelman 2015 Trust Barometer, January 2015)…. Read more »
Posts about Employee Branding
5 Easy Ways to Turn Every Employee into a Recruiter
A core belief of mine, and Ongig’s, is that every employee should be a recruiter. Some of us call this ‘Employee Branding’ and others call it employee advocacy. If you don’t believe in the power of employee branding, check out the 12 Killer Facts on “Employee Branding” article I wrote recently. That’s why in 2010, when… Read more »
12 Killer Facts on “Employee Branding”
You hear a lot about employer branding these days but what about ’employee’ branding? What I mean by employee branding is the concept of specifically leveraging your employees as brand ambassadors to help you better recruit. I was inspired last week by the terrific post: Stop Employer Branding, Start Employee Branding, by Tom Laine out of Finland — it included… Read more »
