Congrats to Nestle on their launch of “Candidate Chat with Us” feature on their company career page– it’s a great example of using employees as brand ambassadors.
A candidate visits NestleUSACareers.com and sees a “CHAT WITH US” in the upper right hand-corner just as prominent a call-to-action button as the job search button below it (see below).
Candidate chat is a great example of what I call “employee branding” (which is just an easier way to say “Employee Advocacy”.).
First, the candidate clicks the “CHAT WITH US” button:
The candidate is then taken to the candidate chat page where they get to choose from 5 different employee advocates representing different departments/teams at Nestle.
The candidate clicks on whichever employee advocate they want to chat with:
…and types in whatever question they want into the Ask a question chat window:
The Nestle employee advocate then answers the question and the thread can continue back and forth like below:
Other candidates can vote up whether they found the chat useful.
Congrats to the whole Nestle Employer Branding/Talent Acquisition team — nice launch!