Recruiting videos can generate 10’s of thousands to millions of candidate views. While it’s important to have formal/serious videos that articulate employer brand and company culture, it’s also effective to show the more human, down to earth side with humor and fun. Here are a few employers and employees who nailed it with recruitment videos that caught… Read more »
Talent Acquisition leaders often ask me how to best attract the 80 million millennial candidates out there. I thought of this question the other day when I stumbled across the American Millennials report (4,259 millennials surveyed) by Barkley (the 100%-employee owned ad agency out of Kansas City), and the Boston Consulting Group. It’s a few years old now but… Read more »
Some of you asked for a chart on the revenue per employee that I projected a superstar generates by industry in the recent post The 80/20 of Hiring: How Your Next Superstar is Worth More than $20 Million. Here it is! Data Source: Ongig Research; Article: Your Next Superstar is Worth More than $20 Million You… Read more »
In case you don’t subscribe to the Wall Street Journal, I wanted to highlight an article called When a Job Offer Comes Without a Job published last week on a creative recruiting strategy called “program hiring”. Facebook and Intuit are making offers to dozens of hires without knowing which job they’d get. AB InBev is… Read more »
I’ve been thinking a lot about sales superstars lately — Ongig is scaling up our sales team and I’ve been studying sales pros such as Brian Tracy, Michael Bernoff, Stan Billue and Tom Hopkins. I recently nerded out on The 80/20 of Hiring Superstars (in which I learned that the average superstar generates between $12 million and $100 million per year in revenue… Read more »
I’m real impressed by Amazon’s Beyond the Badge set of recruiting videos utilizing different female team members. A few reasons: Video length — Each recruitment video is around one minute or less– this is good. Ongig’s data shows that candidates usually trail off after about 45 to 60 seconds. Diversity — The videos are all of women, which… Read more »
If University Recruiting is important to you, Microsoft has a nice little feature to check out that lets students at a dozen Universities see who their Microsoft recruiter is (by school) and email them. “Tori U.” (see below) is the Microsoft recruiter that comes up if you’re a Stanford student. It’s simple, and direct, but I look… Read more »
If you are recruiting a sales force, you should be inspired by Yelp: they are, in my opinion, one of the top 10 employers in the world at recruiting sales people (if I told you how many people they hire each year, you wouldn’t believe me!). Yelp needs to be that good to drive the… Read more »
If you want your jobs to stand out to the best talent in the world, you need your job description to pop. One innovative new approach CDK Global is using is to include a graphic about the job within the job description — I call this an “Infographic Job Description” — let me know if you… Read more »
I was recently chatting up talent leaders at Hubspot, Autodesk and Dell about the creation of their culture-related slide decks — thousands of new candidates are flipping through these things every day. The 3 of them kindly agreed to let me share my notes from our exchanges. I shortened some answers for clarity. Thanks for sharing your experience, Katie, Andrew… Read more »
The top star of your next 100 hires should generate about $30,457,216 in revenue per year. Believe me? That’s the math for the top hire at an average S&P 500 company (and makes Facebook’s hacquisition value of $500K to $1 million per engineer look downright cheap!). Let me explain the math behind the $30 million claim: First off, we… Read more »
I’ve seen companies spend $500K+ per year on media-buying and 3rd party staffing commissions for a job role they need a ton of people for (an “evergreen” job), yet they spend almost nothing on the job description page itself. Here are a few thoughts on why, how and when to create a specialized evergreen job… Read more »
After the popular Top 50 Applicant Tracking Systems article we shared last month, we thought we’d look at the top 5 ATS’s based on Google search traffic (courtesy of Google Trends). You can click the trend line below to refine the search more (including adding other ATS search terms). Disclaimer: We at Ongig share this type… Read more »
When Ongig held our first kick-off meeting with ADP on the morning of August 15th about their huge Dealer Services spin-off, we were impressed by their ambitious goal: launching a complete new employer brand along with careers site and overhaul of job descriptions within 45 days (by October 1st) — the new business would immediately… Read more »
Nice work, Autodesk, for putting their hiring manager in a video on their job description for Director of AutoCAD Verticals Product Line. The hiring manager is VP of AutoCad Products at Autodesk Amy Bunszel (an 11 year Autodesk veteran) and she answers questions from Andrew Levy, Autodesk’s Social Media & Talent Brand Manager. Ongig shares Autodesk’s… Read more »
