Congrats to Nestle on their launch of “Candidate Chat with Us” feature on their company career page– it’s a great example of using employees as brand ambassadors.

A candidate visits NestleUSACareers.com and sees a “CHAT WITH US” in the upper right hand-corner just as prominent a call-to-action button as the job search button below it (see below).

Candidate chat is a great example of what I call “employee branding” (which is just an easier way to say “Employee Advocacy”.).

First, the candidate clicks the “CHAT WITH US” button:

 

The candidate is then taken to the candidate chat page where they get to choose from 5 different employee advocates representing different departments/teams at Nestle.

 

The candidate clicks on whichever employee advocate they want to chat with:

 

…and types in whatever question they want into the Ask a question chat window:

 

The Nestle employee advocate then answers the question and the thread can continue back and forth like below:

 

Other candidates can vote up whether they found the chat useful.

Congrats to the whole Nestle Employer Branding/Talent Acquisition team — nice launch!

Rob Kelly

Co-Founder and CEO at Ongig
Ongig transforms your job descriptions to attract the best talent faster. Ongig is a content management system that supercharges your job descriptions through video, images, pictures, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO optimized. Ongig's professional copywriting team will even rewrite your job descriptions. Early clients of Ongig include Yelp, GoDaddy, Verizon, Intel andAutodesk.

by in Candidate Engagement