Do you have work-from-home job openings?

Did you know that last month there were at least 478,424 people who Googled words or phrases related to “work from home jobs”.

Almost every candidate at some point in their life would love to work at home.

Here are 5 ways to get more candidate traffic to your work from home jobs:

1) Emphasize “Work from Home” on Your Career Page

If you link off to your work-at-home jobs from your home page then candidates and Google (which can send you A LOT of candidate traffic) know that you prioritize virtual jobs.

Check out 5CA below. They mention “Work Remotely” front and center on their company career page.

 

2) Create a “Work From Home” Microsite

Check out Hilton. They invested in a Work from Home page on their company career site that looks better than many employers’ career site home pages.

They have:

  • Custom Headline — “Human Hospitality in a Digital World” is an effective headline because it uses alliteration (“Human Hospitality”) and is specific (“Hospitality in a Digital World”)
  • Hero Media — They invest in a positive-looking quality image
  • Value Proposition — Clear bullets
  • 2 Categories — Reservation Sales and Customer Care
  • Q&A — They have 8 common questions (what computer do I need, training, money, etc.)
  • 2 Employee Testimonials

 

3) List Virtual Jobs in your Job Family

Amazon includes its work from home jobs (they call them “Virtual”) as a Category in their job search filters.

 

4) Keyword Density

Google will send you more traffic if you put the right words on your Web pages.

For instance, if I was really into vegan hot dogs, and wanted to get some Google traffic to my web page about “vegan hot dogs”, I would write a single Web page about nothing but…you guessed it…”vegan hot dogs”. I wouldn’t mention “vegan hamburgers” on that page — I’d create another one for green-burger-loving fans.

This works with “work from home jobs” too.

Check out the work from home page at Convergys.

They mention the phrase “work at home” 39 times and the word “home” 85 times.

You read that right: 39 and 85 times!

One tip: they list 35 “work at home” job links and each has the phrase “work at home” (so they get an automatic head start over other employers who don’t do the same).

 

5) Include “Work from Home” in your URL & HTML

Finally, an easy tip to drive more traffic to your Work from Home jobs is to make sure that you include the phrase “Work from Home” or “Work at Home” in your text and HTML.

For instance, you should include “work from home” in the URL of any dedicated Work from Home microsite or any job page.

Hilton uses https://jobs.hilton.com/work-from-home.php as their URL.

Amazon uses https://www.amazon.jobs/location/virtual-locations.

Google likes such plain english in the URL.

It also pays to put a “Work from Home- type phrase in your title tag in your HTML. The candidate won’t look at your HTML…but Google will!

With a half-million candidates Googling work from home jobs every month, you could build a nice flow of free candidates by applying these tips.


I wrote this article because I care deeply about transforming your job descriptions. If you want help getting more work from home candidate traffic, just ask for an Ongig demo. Ongig’s software automatically creates SEO-friendly, high-traffic-type Work from Home job pages.

Rob Kelly

Co-Founder and CEO at Ongig
Ongig transforms your job descriptions to quality candidates and diversity. Ongig supercharges your job descriptions through video, images, pictures, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO optimized. Ongig's professional copywriting team will even rewrite your job descriptions. Early clients of Ongig include Salesforce, Yelp, GoDaddy, Verizon, Intel & Autodesk.

Related Posts

12 Tips For Companies That Recruit in India I recently met with Indian futurist Arjun Khanna -- he's had an interesting background representing the Indian presence of multi-nationals such as CBR...
How to Recruit Job Candidates Through “Retargeting” Ads You may have heard of retargeting advertising technology as a hot tool for attracting customers, but one retargeting startup (ReTargeter here in SF) h...
Mark Zuckerberg’s 7 Recruiting Tips If you want to be the best at recruiting it helps to look at what the best companies in the world do. I believe Facebook is one of those companies and...
3 Free Ways To Treat Your LinkedIn Profile Like a “Recruiting Billboard” Every one of you has a free recruiting ad at your disposal: your LinkedIn profile.The best candidates are looking for every extra piece of info ab...
10 Easy Tips to Help Boring Job Descriptions Stand Out Marketing 101 is that you need to get a prospect's attention. However, most job descriptions look the same. Here are 10 ideas for you to consider addi...

by in Recruiting Strategies