15 Examples of a Content Creator Job Description for 2024

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Heather Barbour Fenty

Heather Barbour Fenty is a writer with a passion for solving sticky HR problems for recruiters and talent acquisition pros. Originally from Raleigh, North Carolina, she holds degrees in Communications, Business, and Project Management. Combining her love for travel and storytelling with her technical expertise, Heather helps businesses streamline job ad writing and improve recruitment outcomes. When not working, she enjoys boating, diving, and planning new adventures with her family.

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The need for content creators is growing. And as such, so is the need to create a better content creator job description. How do I know?

• “content creator job description” gets 400 queries on Google per month (source: ahrefs.com)
• “content creator jobs” gets 1,600 queries per month on Google (source: ahrefs.com)
• there’s been a 489,000% increase in job listings with the word “creator” in them since 2016 (source: The Business of Business)
• there are more than 2,000 job postings on LinkedIn & Indeed for content creators (source: I checked!)

So, if you’re searching for different types of a “content creator” job description (from entry-level to Chief Content Creator), I’m here to help. In this post, you’ll find:

• 10 examples of a content creation job description (from big brands)
• 40 of the most-searched content job titles (by candidates & employers)
• A link to top marketing job titles (like copywriters, bloggers & social media managers) since they create content too!

Let’s dive in!

Note: You’ll also find more information on writer job titles and content marketing job titles in our post The 25 Best Marketing Job Titles [Ranked by Search Volume].

15 Examples of a Content Creator Job Description

These examples of a content creator job description might help you write one of your own. And a heads up…I ran them all through Ongig’s Text Analyzer software to make sure they scored above 80% (out of 100), are gender-neutral, AND have no other biased language (race, age, disability, sexual orientation & more).

Many of these content creation job description examples include requirements like writing blogs, email newsletters, podcast transcripts, video transcripts, marketing posters, web content, social media posts, and more.

Content Creator Job Description — Pearson

Here’s a content creator job description example for inspiration:

Content Director Job Description — Wunderman Thompson

Here’s a content director job description example for inspiration:

Content Manager Job Description — NBCUniversal

Here’s a content manager job description example for inspiration:

Content Marketing Manager Job Description — Oracle

Here’s a content marketing manager job description example for inspiration:

Content Strategist Job Description — Facebook

Here’s a content strategist job description example for inspiration:

Content Creator Job Description (Writer) — Apple

Here’s a content writer job description example for inspiration:

Digital Content Creator Job Description — Honeywell

Social Media Content Creator Job Description — Crate & Barrel

Here’s a social media content creator job description example for inspiration:

Video Content Creator Job Description — Naked Wines

Here’s a video content creator job description example for inspiration:

Web Content Writer Job Description — Salesforce

Here’s a web content writer job description example for inspiration:

Content Creator Job Description (Head of Content) — linktree

Here’s a head of content job description example for inspiration:

Content creator Job Description (YouTube Video Creator) –– Buzzsprout

Remote Content Creator Job Description –– Contra

Social Content Specialist –– SwissBorg

Content Creator Job Description –– Sketch

TikTok Content Creator Job Description –– Speechify

Key Responsibilities of a Content Creator

A content creator role is one that is full of possibilities, depending on what your organizations needs.

Jayde Powell, a freelance content creator and marketer, says “The role of ‘content creator’ can differ for brands depending on their needs and how they see content playing its own role in their overall marketing. A content creator is literally someone that creates content, and because there are many types of content and ways to create them, I think that needs to be clearly outlined.”

I’ve provided an overview of the key responsibilities of content creators so you have an idea of where to start.

1. Create Engaging Content Across Multiple Platforms

One of the primary duties of a content creator is to produce high-quality, engaging content tailored to various platforms. This can include blog posts, social media updates, video scripts, podcasts, infographics, and also email campaigns. Therefore, content creators must be adaptable, capable of switching between formats and styles to suit the needs of each platform while maintaining a consistent brand voice.

2. Develop and Manage a Content Calendar

Content creators are often tasked with managing a content calendar that outlines what content will be produced and when. So, this ensures that content aligns with marketing campaigns, product launches, and other business goals. The content calendar also helps teams stay organized, avoid overlapping topics, and maintain a consistent publishing schedule.

3. Collaborate with Cross-Functional Teams

Content creation is rarely a solo effort. So, content creators work closely with marketing teams, designers, video producers, and sometimes even product managers to ensure that all content aligns with the broader company messaging and goals. Therefore, collaboration is key to creating campaigns and strategies that resonate with the target audience.

4. Stay Up-to-Date with Industry Trends

To remain competitive and relevant, content creators need to stay informed about the latest trends, tools, and technologies in the content marketing space. This includes keeping an eye on changes in social media algorithms and consumer behavior. So, being proactive about industry trends ensures that the content remains fresh and effective.

5. Ensure Consistency in Brand Voice

A successful content creator ensures that all pieces of content adhere to the company’s brand voice and tone. Whether writing a formal press release or shooting a light-hearted YouTube video, maintaining consistency in how the brand communicates helps to build trust and recognition with the audience.

6. Experiment with New Content Formats

Content creators are often expected to innovate by experimenting with new formats and mediums. So, trying out new formats helps a brand stay relevant and engage with their audience in fresh ways.

7. Manage Content Distribution

Content creation doesn’t end with publishing. Content creators often manage the distribution process by promoting content across multiple channels, such as social media, email newsletters, and paid advertising. They also ensure the content reaches the right audience and generates the desired engagement.

Best Practices for Writing a Content Creator Job Description

Here are the best practices for writing a compelling content creator job description:

1. Start with a Clear Job Title

The job title should clearly reflect the role. Common titles include Content Creator, Content Marketing Specialist, or Digital Content Producer. Consider specifying the focus of the content (e.g., Video Content Creator, Social Media Content Creator) to attract the right candidates. 

Buzzsprout did exactly that with their job description for a YouTube content creator.

2. Write an Engaging Job Summary

Your job summary should immediately grab the attention of potential candidates. Clearly outline the purpose of the role, what makes the position exciting, and how it fits into the company’s overall content strategy. So, highlight the impact the role has on the brand—such as building brand awareness, driving audience engagement, or increasing organic traffic.

An example of a brand that did this well is Atomi in their audio specialist job description.

3. Define Key Responsibilities

Clearly outlining the responsibilities helps candidates understand the day-to-day expectations of the role. Be specific about the types of content they’ll be creating (e.g., blog posts, social media updates, videos, infographics), the platforms they’ll be using. Also, highlight any cross-functional collaboration with marketing or design teams.

4. Emphasize Cultural Fit and Core Values

A content creator plays a pivotal role in shaping a brand’s voice and tone, so ensuring cultural alignment is essential. Include a section that highlights your company culture and values, emphasizing aspects like collaboration, innovation, and a commitment to diversity and inclusion. This helps attract candidates who are not only qualified but also resonate with your company’s mission.

An example is found in BAD Marketing’s Copywriter job description.

5. Include Measurable Success Metrics

Define what success looks like in the role by providing measurable goals. So, this could include metrics related to engagement, reach, or content performance. Clarifying these expectations upfront also allows candidates to understand how their work will be evaluated and the potential impact they can have on the company’s success.

6. Incorporate Language That Reflects Inclusivity

Use inclusive language throughout the job description to attract candidates from diverse backgrounds. Avoid jargon, overly formal language, or gendered wording that may unintentionally discourage applicants. Also, consider including a diversity statement that encourages candidates from all backgrounds to apply.

Here’s what one looks like.

7. List Any Tools or Software Needed

Mentioning the tools or software candidates will need to be familiar with can help filter applicants who are well-equipped for the job. So, for content creators, this might include programs like Adobe Creative Suite, Canva, Google Analytics, and SEO tools like SEMrush or Ahrefs.

20 Content Job Titles that Candidates Search for the Most 

Here’s a list of the most-searched content job titles (by candidates) with brands that use them:

20 Content Job Titles that Employers Search for the Most

These content job titles are the most-searched by employers.

Note: I listed more brands since some of them are also the most-searched by candidates.

Other popular content job titles

A content creation job description often comes from the marketing department. Therefore, if you are looking for content job titles without the word “content” in them, check out our blog on The 25 Best Marketing Job Titles [Ranked by Search Volume]. There you’ll find:

• the most-search marketing job titles (by candidates)
• the most-search marketing titles (by employers)
• mini descriptions of the top 25 most-searched-for marketing titles
• a marketing job title’s hierarchy
• creative marketing job titles
• 4 types of marketers

How to Measure the Success of a Content Creator

When looking at the role of content creators, it’s essential to track how well they contribute to a brand’s goals. Content creators work on various types of digital content, from marketing copy to TikTok videos. So, knowing how to measure their success is crucial to improving content strategies.

Here’s a simple breakdown of the key metrics used to measure content creator success, including engagement, ROI, and content performance.

Engagement

Engagement is often the best way to measure how content resonates with the audience. Whether it’s likes, shares, comments, or follows, high engagement on various social media platforms signals that the content creator is connecting with the target audience. Social media metrics are also a powerful tool for tracking how well content performs across channels like Instagram, Facebook, and Twitter.

So, for qualified candidates, especially those with a background in marketing or a related field, generating traffic is a key responsibility. However, social media accounts are just one part of this. Content creators also help improve the visibility of company websites and online content.

Return on Investment (ROI)

ROI is another essential metric for measuring the success of content creation efforts. So, it’s not just about producing high-quality content. It’s also about ensuring that content drives value for the company. Whether through increased traffic, leads, or sales, ROI directly ties the work of content creators to the company’s goals.

The ideal candidate will understand how their content—whether digital publishing, marketing materials, or new blog posts—drives revenue. Therefore, using content management systems and digital marketing tools, they can track content performance metrics, enabling the marketing team to adjust strategies as needed.

Content Performance

To dive deeper into content performance, you must also look at data analysis. Content creators often use different skills to assess the success of their projects, such as measuring how pieces rank on search engines or analyzing how various formats perform. Therefore, excellent research and strong research skills are essential here. Thus, allowing creators to conduct research and optimize content based on results.

In addition, using search engine optimization (SEO) tactics and conducting thorough research, content creators can ensure their work reaches a broader audience. This is crucial whether they’re working on short-form videos, white papers, or graphic design projects. So, the ability to generate informative content that ranks well in search engines is a must for today’s top talent.

Collaboration and Adaptability

Content creators are often part of a team, working closely with media specialists, digital marketing experts, and other team members. In a fast-paced environment, being a creative thinker and able to adapt to social media trends is key. So, the role of content creators goes beyond just writing or creating. They must also brainstorm new content ideas, proofread content, and adjust to feedback quickly.

Other Success Indicators

A qualified content creator should have work experience with various types of pieces and formats, such as videos, infographics, and social media posts. Therefore, having previous work samples, whether digital media projects or marketing copy, is crucial in the hiring process to demonstrate a detail-oriented content creator.

In addition, using high-volume recruiting software, companies can evaluate candidates based on their proven success with tools like content creation tools and content performance metrics. So, when looking for top talent, many companies focus on different types of content creators, each specializing in formats like video production or visual content.

Why I wrote this?

Ongig is on a mission to transform job descriptions. So, if you’d like to see how Ongig can help you optimize your job titles and the rest of your JD, please request a demo of Ongig’s Text Analyzer.

Shout-outs

1. Job listings for creators have increased 489,000% since 2016
2. Content Creator Job Description (by Betterteam)

October 18, 2024 by Heather Barbour Fenty in Job Titles