If you treat your job description pages (which are ads!) more like editorial content, they will convert better (I didn’t say that — famous ad man David Ogilivy did!).
Deloitte recently launched new job descriptions (below) are a great example. Notice all the content they link to in the right-hand rail of the job description page:
A day in the life link with photo of Deloitte team member:
…a relevant video of about Data Science (for a Big Data job):
…and a topical profile of 15 Deloitte team members who are headed to Rio to compete in the olympics.
(Note: For more data and insight on video job descriptions visit Ongig’s Video Job Description Guide.)
Latest posts by Rob Kelly (see all)
- 10 Tips for Writing Effective Job Descriptions - January 18, 2018
- CDM Smith’s Simple Yet Powerful Example of Employer Branding - December 28, 2017
- Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions? - December 26, 2017