Co-Founder and CEO at Ongig
I am a 3-time CEO, author and proud father of my preemie baby Maverick! We created Ongig to transform your job descriptions to boost quality candidates and diversity. Ongig supercharges your job pages through video, images, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO- optimized. Ongig also analyzes the text of your JDs and our pro copywriting team will rewrite your job descriptions. Early clients of Ongig include Salesforce, Yelp, GoDaddy, Verizon, Intel & Autodesk. Request a demo if you'd like to chat about partnering!
Latest posts by Rob Kelly (see all)
- Top 20+ Diversity Equity Inclusion Titles (with Descriptions) 2024 - October 18, 2024
- A List of Common Offensive (Exclusionary) Words Used in Job Descriptions (2024) - October 18, 2024
- Action Verbs for Job Descriptions: A Comprehensive List for 2024 - October 14, 2024
If you look at the best job descriptions (below) you’ll notice a pattern. Most have:
- Multi-Column Format — Easier to read. That’s why most magazines and newspapers use them!
- Good Employer Branding — Consistent color, font and perhaps even corporate messaging (especially helpful if a candidate comes from a job board and hasn’t seen the rest of your career site yet!)
- Extra relevant Content (beyond the job description text) — Do you really want to bet the farm on just your JD text?
- Proven apply rate boosters (such as highlighting your benefits)
- Clear call-to-actions — This is an ad — make clear what you want the candidate to do!
Here are the 10 best job descriptions we’ve seen lately in no particular order. All are awesome. Enjoy!
1) Commission Junction
- A gallery of hero media pics (great employer branding!)
- Dual-column format — easier to read
- An About Team text blurb
- A Walkscore showing how walkable, bikeable and transit-friendly the job is
2) Babbel
- Powerful hero media
- Headline over the hero media is slick
- Dual-column format is easier to read than single-column
- A bulleted list of benefits and why to work there in the right-hand rail (benefits increase apply rates)
3) Lindt
- Consistent Employment Branding — Notice the beige background and different shades of their caramel brown? They put some marketing/branding time into these job pages.
- A “Why”-oriented headline
- Right-hand rail with extra relevant content
4) ThyssenKrupp
- Hero Media with a headline
- 3-Column format — sometimes 3 columns can be even easier to read than 2.
- A list of benefits at the bottom (with icons). Benefits increase apply rates so it’s usually worth stylizing if you can.
5) Fiserv
- Bold employer branding (color, fonts et al)
- Solid hero media
- A “find your forward” headline just for job opportunities
- The call-to-action (Apply button) pops
- Other relevant content (location, links to culture articles and a candidate resource center)
6) Zillow
- Location-based Content — Check out the image. It’s a San Francisco pic for a San Francisco job.
- Relevant Blog Content — A link to content that the candidate might be interested in.
- Benefits — They stylize their benefits. A refreshing alternative compared to just listing out bullets in text.
- A “Picture Yourself Here” type video
7) Macy’s
- Video as hero media
- Dual- Column — more readable
- Team-specific intro text
8) Jazz Pharmaceuticals
- Hero media
- Consistent color scheme on call-to-action buttons (Apply and email job alert).
- Dual-column with relevant content (video blog, related jobs, email job alert, talent community) in the right-hand
9) Waste Management
- Strong hero media
- Dual-column format for better readability
- Valuable content in right-hand rail (email job alert, diversity article, corporate video, etc.)
10) Citizens Bank
- Employment Brand — Consistent use of color
- Dual-Column — Job pages, like most pages, are easier to read with 2 or more columns.
- Related Jobs
For some tips on writing job descriptions, check out How to Write a Job Description — Best Practices & Examples.
Why I wrote this?
I wrote this because my team and I at Ongig are on a mission to give you the best job descriptions in the world. And we want you to get inspired! Ping us if you’d like to transform YOUR job descriptions.
