We all know job descriptions are important. 77.3% of candidates say that JD’s are the most useful content regarding employment with your company (source: Candidate Experience Awards Survey 2014).
Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! For even more tips on writing job descriptions, check out How to Write a Job Description — Best Practices & Examples.
Ongig often shares stories of our own clients’ modern job descriptions created through Ongig’s job description software.
But there are many other excellent job descriptions out there — including ones created through everyday applicant tracking systems like Taleo and Jobvite — and we wanted to highlight a handful below.
As you review the JD’s below, you’ll notice a few key themes that we believe help make them above-average in their effectiveness:
- Branding — The employer’s brand, including logo and color scheme, is prominently displayed. Surprisingly, many job descriptions out there do now show an employer’s brand (some feature the ATS more than the employer!).
- Visuals — Employers leverage video, photos and other visuals to stand out (they don’t rely on just text!).
- People — Team members are often featured which helps answer a top question candidates have: “Who would I be working with?” This also helps build social proof.
Asana (Homegrown ATS)
Red Bull (Taleo)
Krispy Kreme (Taleo)
Groupon (Jobvite and Work4Labs)
Why I wrote this?
Ongig is on a mission to give you the most modern job descriptions in the world. Check out Ongig’s Branded Candidate Experience software to see how we let you transform your job pages with visuals and engaging recruiting widgets. If you want to optimize just the text of your job ads, please check out Ongig’s Text Analyzer. Ongig also offers both in one complete solution. Please click the request demo link if you’d like to learn more!