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Catchy job postings are a great way to attract potential candidates. So, I found 10+ companies using creative job titles, images, catchy phrases, or “unusual” perks for job postings that might make candidates take a second look. Then, I created this compilation of “help-wanted” ad examples with catchy hiring slogans and catchy recruiting phrases for you to enjoy!
Bud Light
In August, Bud Light Seltzer was hiring for a new marketing position, Chief Meme Officer, a punchy job title with catchy hiring slogans to match; “Great Seltzer. Bad Memes,” talking about catchy headlines for job ads. This job ad is both colorful and creative.
Bud Light Seltzer is hiring for a new position on its marketing team—the brand’s first chief meme officer. https://t.co/mHYfH3YQGa
— ADWEEK (@Adweek) August 18, 2020
Fiverr
Add Fiverr’s “Another Generic Recruitment Video” to the list of catchy job postings and hilarious hiring videos. This recruitment video pokes a bit of fun at generic recruiting videos and sparks potential candidates’ interest, making it a great ‘help wanted’ ad example for any co’s looking to stand out. The video ends with:
“If you’re good at what you do, you can work anywhere. If you’re the best at what you do, come work at Fiverr.”
Creating catchy job postings often includes mention of “doing what you are good at” or “being the best,” and this is no exception.
IBM
IBM used Visme to create catchy job postings for their talent acquisition and recruiting roles. Colorful infographics are mixed in with requirements, location, culture, & more recruiting phrases, making very creative job postings.
Impossible Foods
Impossible Foods just launched a massive recruiting effort for “Impossible Investigators.” Along with using catchy job titles, the careers page uses catchy headlines like “All Science, No Bull” (pictured below) and “Scientists. Step Up. Save Our Planet. Join Impossible” to grab the attention of applicants. Impossible Foods is one of my favorite catchy now hiring slogans because it makes candidates feel empowered.
Mailchimp
Mailchimp used a Napoleon Dynamite-inspired job ad for a support team hiring event. According to Linkedin’s blog, 10 Creative Job Posts and Ads That Will Inspire Yours:
“the number of attendees nearly doubled compared to a previous event”
Thus, making this one of the best LinkedIn catchy job postings.
So, using catchy headlines for job ads and creative images that candidates connect with yields successful recruiting efforts.
Marriott
Catchy job postings with images are always a plus. Marriott posted a job ad on Instagram for hotel associates. The “office view” image and headline “Warm, out-going, authentic, passionate, and inspiring? Raise your hand if that’s you” are simple and engaging. Who wouldn’t want to go to work with this view every day?
https://www.instagram.com/p/BXLUVsOFsza/
Oscar Mayer
One of the top catchy job postings I found is for the position of Wienermobile driver. This is an evergreen position at Oscar Mayer, so they even have a full page devoted to it on their website. The example ad below, which is one of many of their job ads, also uses bright colors and a simple, catchy callout (and one of my favorite catchy hiring phrases).
Molly’s Rise and Shine
Molly’s Rise and Shine is one of our top catchy jobs ads because they list “unusual perks” like these:
- free scrambled eggs
- free booze
- nights off
- a free hat
- & more!
So, I had to include such an unusual list in my help wanted examples!
Twitter also did a job posting a few years ago that got a lot of press. They decided that using catchy job titles like “Tweeter in Chief” would bring more attention to the open position. The overall tone was creative, but the requirements were pretty standard…a good mix.
Wade & Wendy
Wade & Wendy’s AI Chatbot Copywriter role was listed as #5 in Indeed’s Hot Job Descriptions blog, highlighting some catchy phrases for job postings. “Are you ready for your mind to be blown?…” would definitely make me read more about this job.
Waste Creative
Waste Creative got (even more) creative during COVID lockdown by inviting potential internship candidates to their virtual office in Nintendo’s Animal Crossing game. Once players reach the virtual office, they find a creative brief that says:
“Hey villager! Congratulations on finding Waste’s Animal Crossing office and making your way here. If you’re reading this brief, you’re definitely an Animal Crossing: New Horizons player, and probably a creative person who’s interested in working in marketing. Sound like you? Read on.”
Apple
Apple’s copywriters are known for being creative and paying attention to detail. So, it’s no surprise that one of Apple’s job postings made this list.
The job ad starts with a clever dig at Microsoft, hinting that working at Apple will open doors (not windows) for you. This also shows that it’s okay to use humor in job ads.
Most people won’t advise calling out competitors in a job ad, but Apple proves it can be done in a fun and witty way. So, if you can be playful and smart about it, don’t be afraid to use humor and even light-hearted competitor references to stand out.
Dallas Restaurants and Bar
I found another job posting that uses humor to great effect. Dallas Restaurants and Bar doesn’t just use humor for humor’s sake. They also target their audience perfectly with a joke that resonates.
Imagine an experienced bartender reading the job ad and not smiling—it’s nearly impossible.
Another strength of this job posting is how easy it makes the application process. Dallas Restaurants and Bar provides different options for applying. So, potential applicants can do a walk-in interview, apply via email, or call. This flexibility also shows they value their candidates’ time and convenience.
By combining humor with a flexible application process, Dallas Restaurants and Bar not only attracts the right candidates but also makes them feel welcomed from the start. This approach is another great example of how to effectively use humor and practicality in job postings.
HireVue
One thing I like about this HireVue job posting is how it starts by focusing on the people, diversity, and culture at the company. It paints a vivid picture of a workforce made up of fun, welcoming individuals with diverse experiences and also backgrounds.
But, they didn’t stop there. In fact, the job posting gets even better from that point. They go on to explain their hiring process in detail, adding humor to keep the reader engaged and interested.
Everything about this job posting shows that they see an employee as a person, not just a worker. They emphasize the human aspect of their workforce. Thus, making it clear they value their employees’ individuality and well-being. Then, to top it off, the posting ends with a picture of HireVue’s employees having fun in the office, reinforcing the idea that it’s a great place to work.
This approach not only attracts potential candidates but also gives them a sense of what it’s like to be part of the team. Therefore, by combining a focus on diversity and culture with a touch of humor and a glimpse into their daily work life, HireVue creates an inviting and engaging job posting.
Microsoft
Right from the start, this Microsoft job posting does two things right.
First, by adding ‘problem solvers’ to the heading, it directly calls out the type of people it wants working at the company. So, most software developers who pride themselves on solving problems would immediately pause to take a closer look at the posting. This simple phrase also acts as a magnet for talented individuals who see themselves proficient at tackling challenges.
Another smart move the job posting makes is its attempt to filter out unserious job seekers from the serious ones. Although the math problem presented isn’t rocket science, it serves as an extra verification layer that applicants must pass to show they are genuinely interested in the role. This approach helps ensure that only dedicated and capable candidates make it through the initial screening.
Creative Headlines in Catchy Job Postings
When it comes to writing effective, attention-grabbing job postings, your headlines matter. A job ad’s headline is often the first thing job seekers see. As a result, headlines directly affect conversions.
Here are 5 examples of catchy headlines to use in job postings.
1. “Join our team of innovators and change Makers”
Some applicants are full of ideas, love working on special projects, and see themselves as forward-thinking. If those are the people you want on your team, this headline can help you get their attention.
By highlighting innovation and impact, the headline appeals to those who want to be part of a forward-thinking team making a difference.
2. “Work where your team values you”
People want to work for organizations that value their contributions. Modern organizations understand that employees are not just workers; they are people too.
And these people know it. In fact, 82% of employees say it is important that their organization sees them as individuals, not just workers.
The headline above speaks directly to this fundamental desire to be appreciated at work. So, by using the term ‘your team,’ you create a sense of belonging and personal connection. Thus, allowing applicants to envision themselves working there.
3. “Want to love Mondays? Join our fun team”
Eight in ten employees admit that Mondays are the most disliked and stressful day of the week. This headline takes that pain point and flips it into a positive.
So, promise a work environment that makes applicants look forward to the new week instead of longing for a laid-back weekend with no work obligations. In effect, you immediately catch the attention of candidates seeking a lively and engaging company culture.
4. “Brainiacs wanted. Bring your big ideas to our team”
If your company values creativity and fresh perspectives and you also want to hire people with the same values, this headline is the way to go.
It appeals to intelligent, creative individuals who pride themselves on their innovative thinking. This headline not only grabs attention but also conveys a clear message that the company is looking for smart, innovative thinkers ready to contribute their best ideas.
Catchy Job Titles
Catchy job titles can really pull in potential candidates. For example, Twitter’s “Tweeter in Chief” and Bud Light’s “Chief Meme Officer” might make them take a second look. Michelob Ultra’s “Chief Exploration Officer” or Top Ramen’s “Chief Noodle Officer” (mentioned in our Dream Jobs blog) are both catchy job titles that are sure to get some attention.
How about “Master Biscuitier”? Border Biscuits recently introduced this new role on their careers page:
(Note: For a list of catchy and creative job titles, check out 100+ Creative & Funny Job Titles [by Department & Position])
Key Elements of Catchy Job Postings
When creating a job posting, it’s important to include certain elements that will help you stand out and attract top talent. So, let’s explore some of these key elements.
Engaging Headlines for Catchy Job Postings
The first thing prospective candidates will see is your headline. So, a catchy hiring slogan or creative ad headline can grab people’s attention right away. Instead of a boring job description, try something fun and engaging that reflects your company’s culture. For example, “Join Our Team of Innovators!” is much more inviting than “Software Developer Needed.”
Catchy Job Postings Have Clear Job Descriptions
An engaging job description is essential. It should provide important information about the open positions in simple language. So, be clear about the role, responsibilities, and requirements. A well-crafted job posting also avoids jargon and uses a conversational tone. Highlight the core values and work culture of your company, so the potential employee can see if they are a good fit.
Highlight Compelling Benefits in Catchy Job Postings
One of the best ways to attract quality candidates is by showcasing what makes your job openings special. So, you must discuss the benefits, like work-life balance, salary range, and any unique perks your company offers. Make sure prospective employees understand the positive impact joining your team will have on their lives.
Showcase Company Culture With Catchy Job Postings
Let your company’s culture shine through your job advertisement examples. Talk about your team members and what it’s like to work at your company. Also, highlight your company’s values and any social or community activities you participate in. This helps build your employer brand and attracts the best candidates who align with your vision.
Using Multimedia
A great job posting can be enhanced with multimedia. Therefore, including a short video or images can make the job opportunity more appealing. So, video ideas could include a tour of the office or testimonials from current employees. This adds a personal touch and helps prospective applicants get a feel for the workplace.
Use Clear Calls-to-Action for Catchy Job Postings
Every effective job description should have a clear call to action. Tell the prospective candidates what to do next. Whether it’s applying on your company website or submitting a resume via email, make it straightforward and easy.
Optimize Your Catchy Job Postings for SEO
To ensure your job openings reach the right people, use best practices for SEO. Include keywords that prospective candidates might search for, such as “top talent” or “job opportunity.” This will help your job postings appear on online job boards and social media platforms where potential employees are searching.
Social Media and Job Boards
A strong social media recruitment strategy is crucial. So, share your job opportunities on social media platforms and online job boards to reach a wider audience. Social media job posts should be engaging and shareable to attract the best talent.
Catchy Job Postings Showcase Company Values
Communicate your company’s core values clearly. Prospective employees want to know what your company stands for. So, by sharing your company’s values, you can help attract the best people who share the same beliefs and aspirations.
Keeping it Simple and Direct
Remember, the best way to communicate with your target audience is through simple language. So, avoid complicated terms and keep your message direct. A thorough job analysis before writing can ensure that you include all necessary details without overwhelming the reader.
Why I Wrote This:
Creativity in job postings is wasted if they marginalize a particular group of people. The language of your job posting greatly influences an applicant’s perception of your brand and their willingness to apply for an open role.
Therefore, to ensure you don’t push qualified candidates away, use Ongig Text Analyzer to remove gender-coded and exclusionary words from your job postings. Customers who use Ongig can increase applications by up to 29% and reduce cost per application by up to 41%. To see how Ongig works, request a demo here.
If you’ve spotted some catchy job postings, one of the best LinkedIn job posting examples, a great help wanted ad example on Indeed, or on any other job marketplace, that you think should be added – get in touch with me via email heather@ongig.com.
Shout-Outs:
- Top 10 Best Job Ad Examples (by Anja Zojceska)
- 10 Creative Job Posts and Ads That Will Inspire Yours (by Samantha McLaren)
- Impossible Foods Impossible Investigators Job Posting
- Impossible Foods will double R&D to eliminate animal farming (by Venture Beat)
- Waste Creative’s Virtual Office Creative Brief
- 12 Job Descriptions That’ll Make You Want to Apply Today (by Emily Moore)
- Twitter is hiring a ‘Tweeter in Chief’ — here’s what the job listing calls for (by Todd Haselton)
- Mailchimp’s Napoleon Dynamite Job Ad (by Jason Travis)
- The Honest Diner Job Ad Instagram Can’t Get Enough Of (by Savanna Swain-Wilson)
