• facebook share button
  • linkedin share button
  • twitter share button

Real estate powerhouse Colliers International has a new “Power of Be” employee value proposition in its job descriptions.

The opening 2 sentences of some of their latest U.S. job posting includes 3 words about what the candidate has the potential/power to “BE”.  E.g.,

  • “Be the expert”
  • “Be a team player”
  • “Be ambitious”

Check out the opening 2 sentences in these 2 job postings on LinkedIn to see some examples (it looks like they have about 20 of these “Be [fill in the blank]” taglines):


Then, in the last line of the job posting, they reinforce the EVP:

It’s great to see such employee value proposition examples on the job posting level and not just the career home page. The job ad is often the first impression a candidate has of working with you (i.e. they come in through Indeed, LinkedIn, Glassdoor, Google, etc.).

Ongig enables you to do absolutely anything with job content coming out of your ATS. You can add employee value propositions, video, pictures, chat, ratings and reviews, employee testimonials and much, much more!

Rob Kelly

Co-Founder and CEO at Ongig
Ongig transforms your job descriptions to attract the best talent faster. Ongig is a content management system that supercharges your job descriptions through video, images, pictures, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO optimized. Ongig's professional copywriting team will even rewrite your job descriptions. Early clients of Ongig include Yelp, GoDaddy, Verizon, Intel andAutodesk.

Related Posts

3 Tips To Start With Employer Branding I recently dove into the 5 impacts a strong Employer Brand can have on your company. The impacts are real, and you've got to set up a consistent proce...
The Top 5 Sites for Employer Reviews & Ratings Employer review sites can be really useful for many different occasions, but for the most part they are utilized by job seekers looking for in-depth, ...
5 Impacts Of A Strong Employer Brand You've likely heard the buzz over Employer Branding. We've seen excellent articles detailing the steps to success, as well as tips to measure your Emp...
2017 Social Recruiting Strategies Conference (SRSC) Insights: Day 2 The  2017 Social Recruiting Strategies Conference (SRSC) has begun and is creating quite a buzz in the talent acquisition/recruiting industry. In cas...
Top 5 Sites A Candidate Lands On When Searching Your Company In Employer Branding circles, it's catchy to hear that "candidates are behaving like consumers". What does it really mean? From our perspective, it me...

by in Employer Branding