We see lots of employer branding examples out there but this one seems simple, cheap and super-effective.

It comes courtesy of engineering and construction leader CDM Smith. It’s a simple employee photo contest:

  • They asked employees to submit their best photos related to “what we do.”
  • Employees sent in 300+ entries
  • They added a select number of the photos to their About Us page which includes a “Join Our Team” (see below)
CDM Smith Employee Photo Contest

Here are close-ups of some of the photos that won or placed:





Just imagine the power of this employee value proposition:

  • Employees feel valued for being invited to take part in the contest
  • Some employees have fun taking the pics
  • Other employees have fun seeing the pics live on their Web site
  • Candidates get a visual representation of different divisions of the employer
  • Candidates see that the employer values its employees

And keep in mind that 40% of millennials want to be involved in co-creating with brands and products, according to Millennial Marketing.

In this case, the employees of CDM Smith are co-creating the company culture.

It’s one of the simplest yet effective employer branding examples we’ve seen in a while.


Rob Kelly

Co-Founder and CEO at Ongig
Ongig transforms your job descriptions to quality candidates and diversity. Ongig supercharges your job descriptions through video, images, pictures, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO optimized. Ongig's professional copywriting team will even rewrite your job descriptions. Early clients of Ongig include Salesforce, Yelp, GoDaddy, Verizon, Intel & Autodesk.

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