GEICO Goes Local With Location-Based Microsites

Posted by & filed under Microsites.

It’s a challenge for enterprise companies to cater to candidates by location. Yet the payoff can be huge, because candidates are hungry for the most relevant information available about job opportunities. Candidates scour the internet for specifics on jobs they are considering. They want more than just the job description. They want details about the… Read more »

Talent Management Starts With Employer Branding

Posted by & filed under Employer Branding.

The emergence of Talent Management as a best practice in enterprise companies is a major step forward for employers and candidates. It’s exciting for candidates looking for companies where they can grow personally and professionally. And it’s exciting for enterprise companies who can become market leaders through the professional growth of its employees. As Talent… Read more »

5 Ways HR Executives Can Boost Employee Retention

Posted by & filed under Human Resources.

The economy revved up in 2014, and that’s good for business. Unemployment is at it’s lowest point since 2009 at 5.6%, and that’s great for employees. Except for one major caveat. Employee wages have remained stagnant over the last five years, and even took a dip in December 2014. The combination of available job opportunities and… Read more »

Build A Candidate Pipeline With LinkedIn Publisher

Posted by & filed under Social Recruiting.

LinkedIn’s move to become “The Definitive Professional Publishing Platform” is taking shape. Less than one year after providing mainstream access to LinkedIn members, the results are compelling. In December 2014, I published an article titled “Uber Job Ad Reveals Company Mindset” on LinkedIn. I was astonished by the results: 111K+ views, 500+ likes, and 200+… Read more »

It’s Time To Embrace Glassdoor

Posted by & filed under Employer Branding.

Top candidates are savvy. They know where to go when they want to learn more about a company. Increasingly that destination is Glassdoor. Time and again I’ve heard employers complain that their company has bad reviews, and this keeps them from embracing Glassdoor. These employers also rant about some of the reviews being BS, or… Read more »

New CEO Takes To Twitter For Recruiting

Posted by & filed under Social Recruiting.

A promoted tweet came across my feed about a month ago that caught my attention. It was the new CEO of a San Francisco startup talking about recruiting, and communicating with candidates. I immediately liked the idea because it stood out.     Think about how common the narrative for San Francisco startups has become…. Read more »

Uber Job Ad Reveals Company Mindset

Posted by & filed under Job Descriptions.

I’m not an Uber-hater. I use the service every couple of months, and I’ve always had a positive experience. What I am is an employment branding strategist. I live in the online recruiting world every day. This includes assessing job descriptions. I’ve read thousands of them in 2014, and I just read one for Uber that… Read more »

Top 17 LinkedIn Mobile Job Ad Platforms [SlideShare]

Posted by & filed under Job Ads.

LinkedIn says they are on their way to having 50% of their traffic being mobile. This trend cannot be ignored if you spend time, money, and/or resources on: 1) LinkedIn Recruiter — Jobs advertised through InMail, postings, and sharing 2) Job Wrapping — Automatically posting multiple jobs from your ATS to LinkedIn 3) Job Postings… Read more »

Will Workday “Eat Taleo’s Lunch”?

Posted by & filed under Recruiting Software.

* Update on June 30, 2016.  Interestingly, subsequent to this article, Taleo and Workday both ranked #1 for different things in the recent Top 70 ATS’s Research Report (Taleo is #1 in market share and Workday is #1 in market share growth year to year)   A former Taleo exec commented to us the other day… Read more »

The Makings of a Modern Job Description

Posted by & filed under Job Descriptions.

For all of the energy and resources being poured into Employer Branding, one major pain point still remains: job descriptions. Job descriptions are easy to pick on, and for good reason. Most of them are text-riddled, mis-formatted, non-mobile friendly web pages that you wouldn’t send to your best friend. It’s not like most companies don’t… Read more »

Is Your Recruiting Process Broken?

Posted by & filed under Recruiting Process.

“Our recruiting process is broken”. I’m hearing this more and more from Talent Leaders lately. It’s usually a comment made made out of frustration. Many companies execute most of the recruiting process very well, yet nearly all employers have at least some glaring deficiencies. Here are 6 parts of the recruiting process to examine to see… Read more »

5 Ways to Crush Campus Recruiting

Posted by & filed under University Recruiting.

I’ve worked the aisles of college career fairs dozens of times. In my 14 years with Allegis Group, hiring new grads was always a key to building our company. We trained these young men and women to be the next generation of leaders in our company. As a Director, my role was to make sure… Read more »

5 Ways to be a More Proactive Recruiting Leader

Posted by & filed under Recruiters.

I’ve been recruiting for 19 years and my ears perk up when I hear a theme from Talent Leaders pop up more than a few times. Lately, what I’m hearing is that they feel they need to be more “proactive” in their recruiting efforts. A prime example is Red Bull: their Director of Talent Bryce… Read more »

3 Tips For Spending Much Less On LinkedIn

Posted by & filed under Recruiters.

Talent Leaders tell us they want to be less dependent on LinkedIn. The first reason is typically financial. The second is they know the behavior of top candidates continues to shift. LinkedIn has changed the way recruiters recruit. We thank LinkedIn for launching a renaissance in recruiting. They will be a key player in recruiting… Read more »

How “Attractive” Is Your Careers Site?

Posted by & filed under Candidate Engagement.

You’ve heard about the importance of Candidate Experience and Employment Branding. The question is…what are you doing to evaluate how your careers site is performing on these topics. In sales, it’s been said that 70% of prospects have already made their decision before talking to a human being about making the purchase. You should think… Read more »