Co-Founder and CEO at Ongig
I am a 3-time CEO, author and proud father of my preemie baby Maverick! We created Ongig to transform your job descriptions to boost quality candidates and diversity. Ongig supercharges your job pages through video, images, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO- optimized. Ongig also analyzes the text of your JDs and our pro copywriting team will rewrite your job descriptions. Early clients of Ongig include Salesforce, Yelp, GoDaddy, Verizon, Intel & Autodesk. Request a demo if you'd like to chat about partnering!
Latest posts by Rob Kelly (see all)
- Top 20+ Diversity Equity Inclusion Titles (with Descriptions) 2024 - October 18, 2024
- A List of Common Offensive (Exclusionary) Words Used in Job Descriptions (2024) - October 18, 2024
- Action Verbs for Job Descriptions: A Comprehensive List for 2024 - October 14, 2024
We see lots of employer branding examples out there but this one seems simple, cheap and super-effective.
It comes courtesy of engineering and construction leader CDM Smith. It’s a simple employee photo contest:
- They asked employees to submit their best photos related to “what we do.”
- Employees sent in 300+ entries
- They added a select number of the photos to their About Us page which includes a “Join Our Team” (see below)
Here are close-ups of some of the photos that won or placed:
Just imagine the power of this employee value proposition:
- Employees feel valued for being invited to take part in the contest
- Some employees have fun taking the pics
- Other employees have fun seeing the pics live on their Web site
- Candidates get a visual representation of different divisions of the employer
- Candidates see that the employer values its employees
And keep in mind that 40% of millennials want to be involved in co-creating with brands and products, according to Millennial Marketing.
In this case, the employees of CDM Smith are co-creating the company culture.
It’s one of the simplest yet effective employer branding examples we’ve seen in a while.
