If you are a recruiting word nerd like me, you might find this data from Google Trends interesting.

I took 3 common recruiting phrases (Recruitment Marketing, Employer Branding and Talent Acquisition) and looked at how many Google searches there have been over the last 5 years.

It turns out that 5 years ago, Recruitment Marketing was #1, Employer Branding was #2 and Talent Attraction was #3.

Over the last 5 years, that has flip-flopped and the term “Talent Acquisition” is pulling away as the clear leader.

Talent Acquisition = Blue trend line
Employer Branding = Red trend line
Recruitment Marketing= Yellow trend line


Rob Kelly

Co-Founder and CEO at Ongig
Ongig transforms your job descriptions to attract the best talent faster. Ongig is a content management system that supercharges your job descriptions through video, images, pictures, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO optimized. Ongig's professional copywriting team will even rewrite your job descriptions. Early clients of Ongig include Yelp, GoDaddy, Verizon, Intel andAutodesk.

by in Trends