Recruiting videos can generate 10’s of thousands to millions of candidate views. While it’s important to have formal/serious videos that articulate employer brand and company culture, it’s also effective to show the more human, down to earth side with humor and fun.

Here are a few employers and employees who nailed it with recruitment videos that caught our attention and gave us a laugh:

1. Dropbox: “Working at Dropbox”


2. Zappos “Family Music Video”


3. Twitter: “At Twitter, The Future is You”

And you don’t have to be a name brand to get some views on your recruiting video. Check out Meathead Movers:

4. Meathead Movers: Self-proclaimed “Best Employee Recruiting Video Ever”

The latest stats on these recruiting videos (in order of volume) are: Twitter (1,100,000+ views); Zappos (176,000+ views); Dropbox (83,000+ views) and Meathead Movers (16,000+).


About the Author — Rob is the Co-founder & CEO of Ongig, the first-ever Employer Branding SaaS that allows employers to attract the best talent in the world faster (including by letting you add a video to every job description!). Yelp, Autodesk, GoDaddy, and BMC Software are among the early customers of the Ongig SaaS.

Rob Kelly

Co-Founder and CEO at Ongig
Ongig transforms your job descriptions to attract the best talent faster. Ongig is a content management system that supercharges your job descriptions through video, images, pictures, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO optimized. Ongig's professional copywriting team will even rewrite your job descriptions. Early clients of Ongig include Yelp, GoDaddy, Verizon, Intel andAutodesk.

by in Recruiting Videos