Rob Kelly

There are quite a few offensive exclusionary words and phrases that can crush your job descriptions.

Use just one of these phrases and you could lose 50%+ of your candidates. These words are considered “exclusionary” by some and just plain offensive words by others.

Exclusionary words in job descriptions are so rampant, that Ongig’s Text Analyzer now flags them for our clients (with recommendations for inclusive synonyms to replace them with and explains why they might be offensive to certain groups).

Below are a couple of examples of offensive exclusionary words we’ve found in job descriptions. I grayed out the names of the employers cuz we don’t like to throw co.s under the bus.

Problem

Check out the phrases highlighted above: There are 2 problems with this:

  1. It assumes that veterans are only men
  2. It ignores same-sex relationships that veterans might be in

Solution

They’d be better off writing something like:

“veterans and/or their spouses” or “veterans and their partners”.

Let’s look at another example of a job description with language offensive to some.

One topic to beware of is racially insensitive words and phrases.

Check out the below job description’s use of the phrase “master / slave”. “Master/Slave” is a term used in technology to describe the control of one device over another.

Problem

Many will consider “master/slave” racially insensitive because it evokes the practice of slavery.  In 2004, the phrase “master/slave” was named the most politically incorrect term by Global Language Monitor. Yet, master/slave continues to be used in many database-related job descriptions

Solution

Consider different language, for instance, tech leaders such as IBM, Microsoft, Amazon Web Services and others have replaced the use of “master/slave” with “primary/replica”

There are entire movements going on to rid the world of words that many find offensive.  R-word.org, for example, is a community built to end the use of the word “retard” and its variants. It has 775,533 pledges at last count.

A synonym for retarded, for example, is “a person with a developmental disability”.

Good Resources for Lists of Exclusionary and Offensive Words

Here are a couple of good lists of potentially offensive exclusionary words:

Here’s a list of potentially offensive/exclusionary words with a more inclusive synonym:

Exclusionary Word Inclusive Synonym
afflicted person with a disability
brother sibling
businessman businessperson
crippled person with a disability
dad parent
females women
forefathers ancestors
founding fathers ancestors, founders
freshman first-year student
gals folks, people
girl woman
grandfather clause legacy
guys folks, people, teammates
handicapped people with disabilities
husbands spouses, partners
invalid person with a disability
ladies folks, people
layman layperson
man person, individual
man-hours
work hours, workers, workforce, personnel
man-made artificial, synthetic
mankind people, human beings, humanity
manpower workers, workforce, personnel
middleman intermediary, go-between
mom parent
retarded
a person with developmental disability
sister sibling
spokesman spokesperson
spokeswoman spokesperson
widowers
deceased spouses, deceased partners
widows
deceased spouses, deceased partners
wives spouses, partners
workmanship work

Another list of offensive words [2024 Update]

Language is always evolving, but so are some of the most offensive exclusionary words are still being used in job descriptions. We searched job postings on Linkedin, Indeed, and career pages to find this updated list of offensive words, with inclusive synonyms:

Offensive WordsInclusive Synonyms
basket casenervous
blacklistblocklist, stoplist
brown bag sessionlunch and learn
cakewalkeasy task
colored personperson of color, POC, BIPOC
digital nativeperson passionate about technology
dwarflittle person, person of short stature
elderlyolder people
foremansupervisor
grandfatheredexempt
handymanmaintenance person
he/shethey, you
illegal immigrantsundocumented immigrants
latino
latinx, latine
recent graduategraduate
maternity/paternity leaveparental leave
millennials only**If you use "millennials only", make sure it's not in the context of excluding older people**
native English speakerfluent in English
nip in the budstop, end
non-whitemembers of underrepresented groups
peanut gallerygroup, audience, crowd
quarterbackedguided, managed
spirit animalfriend
the disabledpeople with disabilities
trannytransgender person

Offensive Exclusionary Words List for Race

Systemic racism still affects diverse groups of people. And racial bias in job descriptions is still high. For instance, candidates with black-sounding names receive fewer callbacks after job applications. 

We should not forget that the black color is associated with negative stereotypes such as evil. While white is used to represent purity.

So here are racially biased words to remove from your job descriptions. And inclusive replacements for them:

Offensive Words Inclusive Synonyms
tribe team, network
servant leadership supportive leadership, growth leadership 
spirit animal kindred, muse
cakewalk easy task
colored person people of color, POC, BIPOC
blacklist blocklist
culture fit culture add
brown bag session lunch and learn
American Indians Indigenous Americans/Native Americans
English native speaker fluent in English
minorities underrepresented groups
peanut gallery group, crowd
segregate segment, divide

Offensive Exclusionary Words List for Gender

Even in the modern world, job descriptions still aren’t gender inclusive. For instance, job titles use the term “man” (Fireman, Doorman, Congressman, Chairman,), etc. And yet there are many gender-neutral titles to use.

Here are examples of biased gender words to avoid and the replacements:

Offensive Words Inclusive Synonyms
a champion an advocate, a supporter
chairman chairperson
foreman supervisor
waitress server
ladylike professional
a ninja a pro
overachiever dreamer, doer
poster boy influencer, role model
servicemen veterans
policeman police officer
mastermind strategist
emotional expressive

Offensive Exclusionary Words List for Disability

Unemployment rates were higher for persons with a disability than for those with no disability according to 2023 statistics from the Bureau of Labor Statistics in the United States. Therefore, using non-ableist language throughout your job description creates an inclusive environment where any individual with a disability is welcome.

Exclusionary words for disabilities

Image Source: Waldemar on Unsplash

So here are examples of disability-exclusionary phrases to avoid and person-first language replacements:

Offensive Words Inclusive Synonyms
able-bodied a person without a disability
special needs individualized education program
walk move, traverse
vision-impaired a person with limited vision
disabled parking Accessible parking
mute a person who cannot speak
stand be upright, stationary
Suffering from experiencing an illness
restricted to a wheelchair a person who uses a wheelchair
vertically-challenged a little person

Offensive Exclusionary Words List for LGBTQIA

Job applicants from the LGBTG+ community get left out of the work environment based on their gender identity, sex change, personal pronouns they use, the individuals they choose to love, and the way they describe their families. 

Here are examples of LGBTQ exclusionary phrases to avoid and inclusive terms to boost your JD word choice:

Offensive Words Inclusive Synonyms
gay lifestyle LGBTQ+ community
same-sex-marriage marriage
he/she they/you
lifestyle choice sexual orientation
maternity/paternity leave parental leave
men and women people, everyone, the team
gay agenda LGBTQ+ rights
non-straight queer
sexual preference sexual orientation
transgendered a transgender person

Offensive Exclusionary Words List for Age

The labor market currently has different types of generations, from Baby Boomers to Gen Z, and more. Because of this, your job descriptions should include age-inclusive language that applies to all ages, from older adults to younger people.

Board room demonstration at work - Offensive Exclusionary Words

Image Source:  Jason Goodman on Unsplash

Here are non-inclusive age-biased words to avoid and replacements to use:

Offensive Words Inclusive Synonyms
digital natives people passionate about technology
new graduate graduate
geezer older person
an individual to hit the ground running adaptable to challenges
the elderly  older people
fast-paced challenging
just graduated has graduated
no experience needed demonstrate a willingness to learn
experienced worker demonstrated skills
energetic and young eager to learn

Offensive Exclusionary Words List for Neurodiversity and Mental Health

The non-inclusive language for mental health in job descriptions sometimes goes unnoticed because we use those phrases in our everyday talk. 

For instance, you might have come across job descriptions with the phrase, “This open position might require you to work “crazy hours”.

The term “crazy hours” is a derogatory term discriminative to people who have a mental condition. So here are mental health biased problematic terms to avoid and the replacements:

Offensive Words Inclusive Synonyms
basket case nervous
unstable inconsistent
hysterical frustrated
high-pressure fast-paced
crazy a person who has an emotional disability
dummy value sample value
struggling with depression have depression
mental illness have a mental health condition
sanity check review, audit
mad a person with a mental condition

More Tips for Creating Inclusive Job Descriptions

Eliminating exclusionary language isn’t the only step in ensuring you write inclusive job descriptions. 

Person using laptop

Image Source: Christin Hume on Unsplash

Here are more tips for creating inclusive job descriptions:

  • State your Inclusive Benefits

There are minority groups of employees who are still discriminated against in the employment world. Employees such as people living with disabilities, and working parents. So try and include benefits such as paid parental leave for new parents and caregivers. And including flexible working environments for new parents and people living with disabilities. Plus also check that all the employees earn a fair wage regardless of gender, race, and age.

  • Reduce Must-Have Requirements

The must-have job requirements in job descriptions prevent various groups of candidates from applying. 

For instance, men and women apply for open positions differently. From research, women don’t apply to job openings that they aren’t 100% qualified. On the other hand, men apply even without all the qualifications.

  • Focus on Responsibilities and Skills

Results-based job JDs boost your inclusive recruitment efforts. So instead of insisting on a specific educational background that may limit the chances of some groups of candidates, emphasize the qualifications and skills needed for the job opening. This strategy allows group of people from various backgrounds to show their capabilities, regardless of their area of study.

  • Clarify your Commitment to DEI

Applicants love seeing a diversity and inclusion statement when they’re applying for jobs. For instance, according to a study from Linkedin, people from BIPOC communities would still love to see a generic diversity statement. According to them, it’s a good sign to have a generic inclusion statement than not have any at all.

For more tips and ideas on creating job descriptions, check out How to Write a Job Description — Best Practices & Examples.

Use Job Description Management Tool To Analyze Your Job Description Language

We know how hard it is to analyze all the offensive exclusionary words in your job descriptions. It’s also harder if you’re creating job descriptions at scale. 

Now this is where the job description management tool comes in. You need software that can help you flag any offensive terms and words based on gender, race, former felons, LGBTQ, and more. And give you alternative preferred terms.

So this is where software like Ongig’s Text Analyzer comes in. Ongig carefully reviews your job description’s offensive exclusionary words based on:

  • Gender
  • Race
  • Disability
  • LGBTQ (sexual preference)
  • Ethnicity
  • Immigration status
  • Neurodiversity
  • Age

And more. 

For instance, our software flags 10,000+ exclusionary words automatically. In the below screenshot, Ongig automatically points out the exclusionary term related to ethnic diversity “native English speaker”.

After all, you aim to recruit an applicant who speaks English well and not an individual born in a native English-speaking country.

Impact of Exclusionary Language on Diverse Talent Pools

When writing job descriptions, the words we choose can have a big impact on who feels welcome to apply. So, the use of these terms can either include or exclude certain groups. It’s also important to think about the impact of mental health language, gender expression, and words related to racial group identities to create an inclusive and welcoming environment.

Why Language Matters

Language matters because it shapes how people see themselves and others. For example, using terms with negative connotations, like “man hours” instead of person hours, can make women of color or transgender people feel like the job isn’t meant for them. However, the flip side is that when we choose inclusive alternatives, we show that everyone is welcome, regardless of gender, race, or other parts of a person’s identity.

Harmful Stereotypes in Common Words

Words carry history, and sometimes they bring harmful stereotypes with them. So, a phrase like “black hat,” which originated in the late 19th century, can be linked to a negative association with skin color, specifically targeting black people. The use of the words “black” or “white” in certain contexts can create unintended messages, especially for black americans and white people. Therefore, using general terms without considering historical context might unintentionally reinforce racial slurs or biased thinking.

Specific Ways Words Exclude

Terms like “master list” or “black hat” can subtly reinforce ideas tied to white supremacists or biased beliefs from the past. Similarly, outdated language like “Chinese pidgin English” has been used as a racial slur against Asian American communities. So, if job ads don’t reflect inclusive words, minority groups may feel like the company doesn’t respect their cultural significance or experience. Instead, opting for inclusive job ads with plain, neutral language is always a good idea.

Impact on Candidates with Disabilities

In addition, when it comes to the deaf community, the use of terms like “hearing impaired” is often seen as offensive. The preferred term for many deaf people is simply “Deaf,” which puts their person’s identity front and center. The same also goes for individuals with visual impairments or a mental disability; using identity-first language acknowledges the person before the medical condition. So, next time you write a job ad, think about how inclusive alternatives can make a difference for applicants.

Moving Forward

Companies need to recognize the importance of inclusive language and how it affects campus members or potential employees. Some industries, like the tech industry, have made strides, but there’s still work to do. Therefore, spending time understanding the primary issue with exclusionary language shows mutual respect for every candidate, including black americans, brown people, and others from underrepresented backgrounds. So, by embracing inclusive words and making thoughtful changes, like using person hours instead of “man hours,” businesses can build a more welcoming workplace for everyone.

For more tips on writing job descriptions, check out How to Write a Job Description — Best Practices & Examples.

Why I wrote this?

My team and I at Ongig focus on creating the world’s best-looking and most effective job descriptions. One feature of our Text Analyzer software is that it identifies offensive/exclusionary words in your job descriptions, fixes them…and explains why they might be offensive to certain groups.

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by in Writing Job Descriptions