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Talent leaders gathered for the Social Recruiting Strategies Conference in San Francisco last week. The conference attracted thought leaders and practitioners from across North America. Ideas and inspiration were abound as talent leaders discussed key topics in digital recruiting.
As a fan of the event, I was keeping close track of the twitter stream. Attendees of the conference did not disappoint. Here are some of the top tweets from the conference. If you’re a social recruiting enthusiast, you’re sure to see some common themes.
Look for upcoming editions of the conference in Chicago and London later this year. Enjoy the top tweets.
If you’re sharing jobs on Facebook, they’d better be visual.
Photos/ Videos posted on FB create 100-180% more engagement than average post. #DidYouKnow #SRSC @Fishdogs pic.twitter.com/qjaiSuc1ZX
— Jenn Roumian (@jroumian) January 29, 2014
The convergence of recruiting and marketing.
Theme to date at #srsc: recruiting is moving closer than ever to sales and mktg. The same conversations are happening at mktg conferences…
— Patrick Rooney (@patrick1rooney) January 29, 2014
Candidates are doing their homework. Your digital presence is critical.
Each candidate makes in average 2hrs of research about your company #srsc #employerbranding
— Alexandre Pachulski (@apachulski) January 29, 2014
The connection between candidate experience and quality hires.
"If quality hiring is important to you, candidate experience is where you want to invest!" @KyleLagunas #SRSC
— Prerna Saraff Chauhan (@PrernaSChauhan) January 29, 2014
Recruiting is like sales…yes, yes, and yes.
targeting candidates is akin to targeting sales prospects: identify, prioritize and engage using the right approach. #srsc @linkedincareers
— Patrick Rooney (@patrick1rooney) January 29, 2014
Like the old phrase goes, “tellin’ ain’t sellin'”.
https://twitter.com/JenCozier/status/428660372833189888
Transparency, authenticity and consistency are a necessity.
Offer an inside glimpse, get excited, ID the face of your employer brand, be a company partner & use dynamic content #SRSC @jroumian at #EA
— Kelsey J. Sampson (@kelseyjsampson) January 29, 2014
Knowing where quality candidates come from is vital.
Offer an inside glimpse, get excited, ID the face of your employer brand, be a company partner & use dynamic content #SRSC @jroumian at #EA
— Kelsey J. Sampson (@kelseyjsampson) January 29, 2014
Another testament to the importance of the candidate experience.
"If a candidate comes to your career site and it's really clunky, that becomes part of your brand." – closing keynote #SRSC
— Nicole Lindenbaum (@TakesByNicole) January 30, 2014
Employer brand is best when it comes from the heart.
So thankful to work at a company where Hiring Managers are engaged and embrace the #hiringculture. Love you @SendGrid! #SRSC
— Tracy Roberts (@troberts8) January 30, 2014
Mobile is exploding in demographics you may not expect.
Fastest growing demographic of mobile users is 55 and over. #mobile #mobilerecruiting #srsc
— Stacy Donovan Zapar (@StacyZapar) January 30, 2014
Timing is everything, and mobile usage is very predictable.
https://twitter.com/jroumian/status/428964200258764801
Content may be king, but not for content’s sake.
"Always provide value to your users with the content you publish. It's never about you, it's always about them!" @LindseySanford #SRSC
— Prerna Saraff Chauhan (@PrernaSChauhan) January 30, 2014
One can wonder how job boards continue to thrive.
Social Recruiting lesson of the day: Don't promote your crappy content #srsc
— Holly Bienia (@hbienia) January 30, 2014
Excellent tip. Candidates love relevancy.
RT @StacyZapar: #Narrowcasting = reaching out to a very small number of candidates in a targeted way. @marenhogan <- Love this! #srsc
— Bryan Chaney (@bryanchaney) January 30, 2014
Common sense prevails. Why pay others to take your traffic?
Career site is still the most central to efforts #recruiting #srsc
— Alexandre Pachulski (@apachulski) January 30, 2014
And yes, some funny (and true) takes indeed.
@bryanchaney talks about his personal drinking game – have a shot every time a recruiter says on social media: "I'm hiring!" #SRSC #sotrue
— Allison A Kruse (@AllisonAKruse) January 30, 2014
