I first heard of the Irvine Company from Kim Feistel of Arbonne (the “Mercedes of Beauty”) — she pointed out that Irvine is run by “The Other Donald” as in Donald Bren who at a $15 billion net worth is 3X richer than Donald Trump (see this Forbes profile for more).
When I checked out Irvine’s talent acquisition strategy, I was impressed to see a video job description on Twitter for this Sales Specialist (unusual for a real estate firm I had never heard of).
Marketing 101 is to get the “attention” of a candidate — these Twitter job descriptions below (using both video and pictures) certainly got my attention. Nice work, Irvine.
— Work@Irvine Company (@WorkAtIrvineCo) January 4, 2016
— Work@Irvine Company (@WorkAtIrvineCo) January 7, 2016
— Work@Irvine Company (@WorkAtIrvineCo) January 5, 2016
— Work@Irvine Company (@WorkAtIrvineCo) December 10, 2015
About the Author — Rob is the Co-founder & CEO of Ongig, the first-ever Employer Branding SaaS that allows employers to attract the best talent in the world faster. Yelp, Autodesk, GoDaddy, Auction.com and BMC Software are among the early customers of the Ongig SaaS.
Latest posts by Rob Kelly (see all)
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- Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions? - December 26, 2017