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I first heard of the Irvine Company from Kim Feistel of Arbonne (the “Mercedes of Beauty”) — she pointed out that Irvine is run by “The Other Donald” as in Donald Bren who at a $15 billion net worth is 3X richer than Donald Trump (see this Forbes profile for more).

When I checked out Irvine’s talent acquisition strategy, I was impressed to see a video job description on Twitter for this Sales Specialist (unusual for a real estate firm I had never heard of).

Marketing 101 is to get the “attention” of a candidate — these Twitter job descriptions below (using both video and pictures) certainly got my attention. Nice work, Irvine.

 

About the Author — Rob is the Co-founder & CEO of Ongig, the first-ever Employer Branding SaaS that allows employers to attract the best talent in the world faster. Yelp, Autodesk, GoDaddy, Auction.com and BMC Software are among the early customers of the Ongig SaaS.

Rob Kelly

Co-Founder and CEO at Ongig
Ongig transforms your job descriptions to attract the best talent faster. Ongig is a content management system that supercharges your job descriptions through video, images, pictures, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO optimized. Ongig's professional copywriting team will even rewrite your job descriptions. Early clients of Ongig include Yelp, GoDaddy, Verizon, Intel andAutodesk.

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