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Who are the top employer brands? There’s plenty of great employer brand research out there (see Comparably, GlassdoorUniversum and WilsonHCG).

One other measurement is how often candidates search for your company.

We took data from our favorite SEO Tool ahrefs to find out which companies candidates search for the most.

Methodology & Disclaimers:

Our methodology is simple though far from perfect:

  • How We Counted Searches — We counted the # of times per month there was a Google search with “[name of company] jobs”. 
  • Disclaimers — We know that people other than candidates (e.g. analysts, vendors, competitors, etc.) search for “[name of company] jobs” so are results are not perfect. However, it’s the best apples-to-apples comparison we can think of. We did not include “Long Tail”  searches (e.g. for Amazon, only “Amazon Jobs” is counted and not more specific searches such as “Amazon Delivery Jobs”.
  • For companies with an acronym (USPS) that also get searched with full name (US Postal Services), we combined their traffic. If a company had a symbol (e.g. the “&” in AT&T, we included the queries for both search terms.

 

The Top 100 Employer Brands Searched for by Candidates (Summary)

chart of the top 20 companies candidates search for jobs for

 

 

Top 100 Employer Brands Searched for by Candidates [Complete List]

 

RankKeywordSearch Volume%
1Amazon498,00011.00%
2USPS240,0005.30%
3Google237,0005.30%
4UPS196,0004.30%
5Walmart194,0004.30%
6Target147,0003.30%
7Kaiser Permanente137,0003.00%
8Costco123,0002.70%
9FedEx108,0002.40%
10Home Depot76,0001.70%
11Starbucks73,0001.60%
11Lockheed Martin73,0001.60%
13Disney69,0001.50%
14Apple67,0001.50%
15Lowe's63,0001.40%
16Best Buy56,0001.20%
17Kroger53,0001.20%
18Facebook52,0001.20%
19Coca-Cola51,0001.10%
20CVS48,0001.10%
21Aldi45,0001.00%
22Barnes and Noble42,0000.90%
23Walgreens41,0000.90%
24AT&T40,0000.90%
25Boeing39,0000.90%
26Netflix37,0000.80%
26Gamestop37,0000.80%
26USAA37,0000.80%
29Raytheon36,0000.80%
30Delta Airlines35,0000.80%
30Microsoft35,0000.80%
32Wells Fargo34,0000.80%
32McDonald's34,0000.80%
32FEMA34,0000.80%
35Whole Foods33,0000.70%
35Spectrum33,0000.70%
37Tesla32,0000.70%
38American Airlines30,0000.70%
39Northrop Grumman29,0000.60%
39Verizon29,0000.60%
41Sutter Health28,0000.60%
41Publix28,0000.60%
41Petsmart28,0000.60%
44BNSF27,0000.60%
44Delta27,0000.60%
44Hobby Lobby27,0000.60%
47Mayo Clinic26,0000.60%
47Dollar General26,0000.60%
49Dignity Health25,0000.60%
49Aerotek25,0000.60%
49Amtrak25,0000.60%
52United Healthcare24,0000.50%
52NCAA24,0000.50%
52NASA24,0000.50%
52NAIS24,0000.50%
52Intel24,0000.50%
52Waste Management24,0000.50%
52Bank Of America24,0000.50%
59Safeway23,0000.50%
59Nike23,0000.50%
59Frito Lay23,0000.50%
62Halliburton22,0000.50%
62Comcast22,0000.50%
62YMCA22,0000.50%
65Pepsico21,0000.50%
65HEB21,0000.50%
65Buzzfeed21,0000.50%
68CSX20,0000.40%
68Blizzard20,0000.40%
70Southwest Airlines19,0000.40%
70Taco Bell19,0000.40%
70Pizza Hut19,0000.40%
70Marriott19,0000.40%
70Goodwill19,0000.40%
70SpaceX19,0000.40%
70IBM19,0000.40%
70Trader Joe's19,0000.40%
78United Airlines18,0000.40%
78Chick-Fil-A18,0000.40%
78JCPenney18,0000.40%
78Shands18,0000.40%
78Disneyland18,0000.40%
78Petco18,0000.40%
84Michaels17,0000.40%
84Subway17,0000.40%
84Domino's17,0000.40%
84REI17,0000.40%
84Instacart17,0000.40%
84UCSF17,0000.40%
84Dollar Tree17,0000.40%
91World Bank16,0000.40%
91Sam's Club16,0000.40%
91Banner Health16,0000.40%
91Staples16,0000.40%
91Macy's16,0000.40%
91Uber16,0000.40%
91Spotify16,0000.40%
91AAFES16,0000.40%
91United Nations16,0000.40%
91Salesforce16,0000.40%
note: The list ends at #91 (and not #100) because of the multiple ties in volume
 

Why Our Team Did this Top Employer Brands Research

The Ongig team and me have been running into interesting stats (like above) during our research for various blog articles. When we find interesting data, our first question is: “Why shouldn’t we share this with the community?” The answer is almost always: “Why not!?” So we shared it. Please request a demo if you’d like to learn more about Ongig’s job description software.

by in Employer Branding