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I’ve been on the lookout for the best diversity and inclusion videos. Here’s what I found:

The best diversity videos have at least 2 of these 3 qualities:

  • Strong Opener  — 3 Tips:  Stick from Persuasion Expert Conor Neil: 1) Tell a story; 2) Stun them with a fact or 3) Ask a question.
  • Solid (but Quick) Middle — The middle should be solid enough that the viewer makes it to the end. Tips: A)Try things like authentic employee testimonials in the workplace; B) and examples of your definition of diversity; C) Length — Try to stay in the 45 seconds to 2-minute range. Candidates fall off dramatically after that (see How to Make Low-Cost Recruiting Videos that drive Your Employer Brand).
  • Upbeat Ending with Clear Call-to-Action — The best recruiting videos have smiling, happy people at the end or another sign of success in the workplace. Diversity  And make sure to include your call-to-action (e.g. the URL of your career site or a Diversity section of your Web site) at the end. Make it easy for the candidate to take the next action you desire (a career site visit!).

Here are 5 of the best diversity and inclusion videos I’ve seen (in random order):

1. Apple “Inclusion & Diversity” Video

  • Music — The best music I’ve seen put into a diversity video
  • “68 Employees” — They open by sharing that the video will include “68 employees revealing who we are”. The viewer immediately knows that Apple put a lot into this.
  • Many Examples of Diversity — The narrator talks about faiths, cultures, disabilities, differences, race, ages, ideologies and personalities.
  • Tying Product to Diversity — They have a theme that to build the best product you have to be inclusive.
  • Powerful One-Liner –‘Many more women in charge, equal pay for equal work” and “Humanity is plural” and “The power is we don’t see things the same”

 

2. Amazon’s “Diverse Perspectives” Video

  • A Clear Definition or Diversity = It’s not just gender, race and ethnicity. Diversity also includes experience, education and skills.
  • Team Members Speak Up — They have 4 key team members speak out including the Head of Sales.
  • Pictures of dozens of team members — This is always a safe piece of a diversity and inclusion video.
  • Good call-to-action — An Amazon.jobs URL at the end

 

3. Accenture’s “Inclusion Starts with I”  Video

  • Authentic Opener — They show outtakes of the video-making to start. It’s a clever way to begin diversity videos.
  • Unique Theme — There’s no speaking. Just piano-driven music playing while dozen+ employees each hold a giant card with words describing a frustration they’ve felt in their careers (pre-Accenture) such as a mom employee’s card saying “the unease of being judged when I leave early to pick up my children”
  • Powerful Close — The latter part of the video shows smiling faces with the same employees and many more showing positive messages such as a man with a disability holding a card that reads: “We are all human”

 

4. AIG’s “How important are diversity and inclusion?” Video

  • Effective Length — It’s exactly 1 minute long. Staying under 1 minute is a good rule for diversity videos. Only go beyond 1 minute if you’ve got solid content (like Apple’s above).
  • Simple — It interviews a handful of employees on what diversity means to them.
  • Clear Call-to-Action — They list AIG.com/Careers URL at the end. That’s a solid way to end this great cultural diversity video.

 

5. Nestlé’s “Diversity and Inclusion” Video

  • Strong Opener (Stat) — Presentation expert Conor Neill says (in How to Start a Speech) that there one of the 3 most effective ways to start a speech/presentation is to provide a shocking number. Nestle begins its Diversity and Inclusion video with the fact that their team is made up of people from 150 nationalities. Cool!
  • Diversity Examples — They highlight Gender, Culture, Sexual Orientation, Age, Disability. This is a winning tactic used for videos about diversity.
  • Cute Closing Credit — They put “Starring Nestlé Employees” in the closing credits. Nice touch.

 

Why I wrote this?

I watch a lot of videos on diversity because I believe in sharing best practices with our community. Ongig’s software allows you to add videos to any career site/job page. And our Text Analyzer diversity tool eliminates bias from your job descriptions. Being diverse and inclusive (in video or text) DOES attract you the best talent!

by in Diversity and Inclusion