Formatting is a top priority in job description writing because formatting affects readability which impacts the candidate experience.

Making a job description easier to read exponentially increases the probability of a job seeker reading the entire job description — and that increases the chance of an apply.

Here are 3 common job description formatting mistakes:

1. Job Description Text Format

If your job descriptions are excruciatingly long you’re going to lose engagement. Some job seekers will look at a long job description and skip over them even if the job is a perfect match for them.

If it’s a must that you have a long, detailed job description, then break it up. This way it won’t look like a solid wall of text. Some strategies:

  • Use of sub-headers
  • Use of bullets or bulleted lists
  • Use of media/visuals

See what we did there? Those bullets above just broke things up so that you didn’t have to read 3 paragraphs in a row.

Here’s a job description that is pure text and could definitely benefit from the use of sub-headers, bullets, and visuals.

Job Description Formatting Mistake 1

 

2. Font Size

We’ve referred to the “squint” test for headlines — this can also be applicable to the body of the job description text.

When your job description text is much smaller than any other text/font on your job page it becomes another hurdle for easy readability.

If a job seeker has to give extra effort just to read your job description, there’s a good chance they’ll move onto the next.

Job Description Formatting Mistakes 2

 

3. Unnecessary Open Space

We see a lot of job descriptions with unnecessary open space either between paragraphs or near the bottom of the page.

Your job descriptions are an ad for a specific job. You should be utilizing any open space with content that will help convert your next apply.

As you can see towards the bottom of the job description below there’s a huge amount of open space at the bottom. I’m not exaggerating — in fact, I had to shrink down the open space for the sake of this blog piece.

A candidate might miss the apply button while scrolling the endless white space.

Job Description Formatting Mistakes JD 3
Nick Misa

Nick Misa

Marketing Specialist at Ongig
Ongig's job description platform that helps you attract the best talent faster. Ongig supercharges your job descriptions through video, images, and other media along with live chat, social sharing, and careers microsite creation. Early clients of Ongig include Yelp, GoDaddy, Verizon Digital and Autodesk.
Nick Misa

Related Posts

7 Easy Tips for Writing a More Effective Job Description 1. Length In our research, the optimal length of a written job description is 550 to 750 words. Many candidates lose interest after that.One exce...
How Much Time Will Candidates Spend On Job Descriptions? (Our Top 10) Some of you have asked Ongig: "How engaged are job candidates with the next-gen job descriptions you're building?" One metric we look closely at is ...
7 Mistakes to Avoid When Writing a Job Description Words matter...especially in job descriptions. Here are 7 mistakes to avoid when writing YOUR job description: 1) A Long Job Title Many companies us...
3 New Tools to Help You Write More Diverse Job Descriptions I want to give a quick-shout-out to 3 new tools to help you write job descriptions that attract a more diverse team. I found them helpful for things l...
How to Write Job Descriptions that Attract the Right “Persona”  In a society flooded with job applicants and a low unemployment rate, I look for any edge I can get when writing job descriptions.  I ha...

by in Writing Job Descriptions