If you treat your job description pages (which are ads!) more like editorial content, they will convert better (I didn’t say that — famous ad man David Ogilivy did!).

Deloitte recently launched new job descriptions (below) are a great example. Notice all the content they link to in the right-hand rail of the job description page:
Sample Best Job Descriptions Deloitte Ongig Blog
A day in the life link with photo of Deloitte team member:
Best Job Descriptions Sample Deloitte
…a relevant video of about Data Science (for a Big Data job):
Video Job Description Deloitte Sample | Ongig
…and a topical profile of 15 Deloitte team members who are headed to Rio to compete in the olympics.
Job Description Sample Deloitte Day in the Life

 
(Note: For more data and insight on video job descriptions visit Ongig’s Video Job Description Guide.)

Rob Kelly

Co-Founder and CEO at Ongig
Ongig transforms your job descriptions to attract the best talent faster. Ongig is a content management system that supercharges your job descriptions through video, images, pictures, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO optimized. Ongig's professional copywriting team will even rewrite your job descriptions. Early clients of Ongig include Yelp, GoDaddy, Verizon, Intel andAutodesk.

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