If you treat your job description pages (which are ads!) more like editorial content, they will convert better (I didn’t say that — famous ad man David Ogilivy did!).

Deloitte recently launched new job descriptions (below) are a great example. Notice all the content they link to in the right-hand rail of the job description page:
Sample Best Job Descriptions Deloitte Ongig Blog
A day in the life link with photo of Deloitte team member:
Best Job Descriptions Sample Deloitte
…a relevant video of about Data Science (for a Big Data job):
Video Job Description Deloitte Sample | Ongig
…and a topical profile of 15 Deloitte team members who are headed to Rio to compete in the olympics.
Job Description Sample Deloitte Day in the Life

 
(Note: For more data and insight on video job descriptions visit Ongig’s Video Job Description Guide.)

Rob Kelly

Co-Founder and CEO at Ongig
Ongig is the video job description platform that helps you attract the best talent faster. Ongig supercharges your job descriptions through video, images, and other media along with live chat, social sharing, and careers microsite creation. Early clients of Ongig include Yelp, GoDaddy, Verizon Digital and Autodesk.

by in Job Descriptions