Props to Comcast! They seem to be going “all in” on video job descriptions (or job trailers as they call them).

Their new format at consists of 3 tabs:

1. Job Description — The text of the job description like this one:


2.  The “Job Trailer” — This is a video of what it’s like on the job (in this case a software engineer video):


3. Application Process — Then they have a 3rd tab for the application process:


And Comcast doesn’t use the same video for every job description. They have at least 23 that we counted.

(Note: For more data and insight on video job descriptions visit Ongig’s Video Job Description Guide.)

Rob Kelly

Co-Founder and CEO at Ongig
Ongig transforms your job descriptions to quality candidates and diversity. Ongig supercharges your job descriptions through video, images, pictures, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO optimized. Ongig's professional copywriting team will even rewrite your job descriptions. Early clients of Ongig include Salesforce, Yelp, GoDaddy, Verizon, Intel & Autodesk.

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  • I noticed these Comcast videos earlier this year. I think they are brilliant! They do a great job of just being human and showing the daily life in the role. Too bad you can’t automate the creation of these vids 🙂

    • Thanks, Jeremy. The automation of these recruiting videos will get easier and easier (and Ongig now allows you to easily add and create such videos!). Best, +r

      • I think what Comcast is doing very well that is hard to replicate is the ability to tell a very detailed story. There are a lot of subtle messages going on here. By showing a woman of color, her tattoos, her quirky personality, in addition to the job itself, shows that Comcast is making a conscious diversity push and appealing to a large number of other quirky engineers showing that Comcast can be a cool and accepting place to work. It really is an art to get this stuff right.