We’ve been playing around with Google Trends lately — check out the trend of search traffic volume to the 3 major social networks and the word “recruiting” over the last 5 years.

  • Facebook gets the highest search volume (18% higher than Twitter and more than triple LinkedIn), though it’s fairly flat over the last 12 months.
  • Twitter is catching up to Facebook and looks like it would pass Facebook some time this year if the trend line continues as it looks.
  • LinkedIn is steady but nearly flat over the last year.

These are only search terms, and their traffic, but it’s interesting nonetheless.

Google Trends, if you haven’t tried it already, measures the search traffic of any keyword over a period of time of as far back as 2004.

Try typing in your own company’s name or product or market category.

Note: you might get “no results” if the traffic is too low. 

Rob Kelly

Co-Founder and CEO at Ongig
Ongig transforms your job descriptions to attract the best talent faster. Ongig is a content management system that supercharges your job descriptions through video, images, pictures, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO optimized. Ongig's professional copywriting team will even rewrite your job descriptions. Early clients of Ongig include Yelp, GoDaddy, Verizon, Intel andAutodesk.

by in Trends