Jobs2Web (now known as SuccessFactors RMK) was a pioneer in managing your recruiting presence online. If you were lucky enough to work with the Minnetonka, MN-based startup in the late 2000’s you likely had a very personal experience.

When you needed something done, you had someone to lean on.

You could do innovative things (e.g. recruiting SEO and analytics) that few others were doing — and do ’em fast!

It was the type of customer feedback most businesses strive for. I remember being very flattered a couple of years ago when a recruiting leader at ADP told me that Ongig reminded him of the early Jobs2Web team.

That’s why it’s a bummer to hear about the sub-par experience that Jobs2Web/RMK customers are receiving lately (see comments below). While Ongig competes with Jobs2Web/RMK in some areas, we always prefer to compete with rivals on the ascent.

Jobs2Web is now part of the SAP/SuccessFactors Recruitment suite called RMK for (“Recruitment Marketing”).

As far as we know, none of the four customers who made the comments below had an “axe to grind” — they are just disappointed. We are passing it along in case it’s useful.

A few recent comments from Jobs2Web customers:

“They lost the personal touch”

The Employer Branding Manager at an industrial giant told us:

“I loved working with Jobs2Web because it was personal, I knew who I was working with and they were very responsive. But now I’m at the point where I won’t consider working with them again.”

“Too slow”

The Employer Branding Head of a consumer goods company told us:

“…it’ll take 5 or 6 months to get a campaign up with them.”

“I’ll just make the best of it”

The Recruiting Programs Manager at one Jobs2Web customer said:

“We are changing from iCims to SuccessFactors/SAP, but it was a decision that was out of my hands. I’ve got to make the best of it.”

“Things are not automated”

A healthcare company says it takes up to two weeks just to get pictures and video added to a micro-site.

Most customers still think highly of the original Jobs2Web team and attribute the current Jobs2Web/RMK disappointments to having 2 parent companies (SAP and SuccessFactors) that adopted them in late 2011 (On December 6, 2011, Jobs2Web was acquired by SuccessFactors for $110M; that was just 3 days after SuccessFactors itself was acquired by SAP for $3.4 billion).

What they used to say about IBM is probably now true of SAP/SuccessFactors — you’re not going to get fired for buying their products. But if you’re using the Jobs2Web/RMK piece, it looks like you won’t get the level of service customers once received.

*For more SEO recruiting tips, check out this comprehensive list of free best practices on recruitment SEO.

Rob Kelly

Co-Founder and CEO at Ongig
Ongig is the video job description platform that helps you attract the best talent faster. Ongig supercharges your job descriptions through video, images, and other media along with live chat, social sharing, and careers microsite creation. Early clients of Ongig include Yelp, GoDaddy, Verizon Digital and Autodesk.

by in Recruitment SEO

  • Barry_D

    If there’s one iron law of business, it’s that when company A acquires company B, the truth is that A *ate* B, reducing it to its component parts and assimilating them/sh*tting them out.

    If you are dealing with a company which is acquired by another company, look for a replacement immediately, and accept nobody’s word in the acquiring company.

    • Thanks for the input, Barry. I hope SuccessFactors does a better job with Jobs2Web than other acquirers do with their acquisitions, but you’re right — that iron rule is often the case.