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What are the optimal Communications job titles?
I asked my team to help me analyze which Communications/Public Relations job titles work best. So, in this mini-report (the latest chapter in Ongig’s Job Titles: The Definitive Guide, you’ll find guidance on:
- Communications Job Titles Hierarchy — The standard for Communications/PR department positions, including; Leaders, VPs, Directors, Managers, Individual Contributors, and Entry Level Communication Jobs
- The 20 Most Searched-For Communications Titles — A pie chart of the top 20 Communications/PR positions that candidates search for on Google.
- Communications Job Titles and Descriptions — A list of the top 20 Communications/PR job titles and descriptions that employers request.
Communications Job Titles Versus Public Relations Job Titles
We entitled this article “The Top 20 Communications Job Titles”, but we could have easily called it “The Top 20 Public Relations Job Titles”. Communications and PR are interwoven. Some argue that public relations deals only with the “public” (external) while “communications”is broader (both public and internally). That’s certainly true.
Large enterprises might, for example, have both a “PR Director” (sometimes called an “External Communications Director) and an Internal Communications Director”.
Some small to medium-sized businesses will use only PR (and not “Communications) in their job titles because the internal communications role is more easily done by the CEO and other leadership.
Titles for Communications professionals are especially tricky given that their positions may or may not be part of the Marketing team.
Although roles such as Public Relations Manager fall under Multimedia Job Titles, many other Multimedia roles do not fall within the scope of this chapter of the guide.
Marketing Job Titles Versus Communications Job Titles
Many employers have Communications/PR combined with Marketing. We chose to separate Communications/PR titles from Marketing because many large public-facing companies have a C-Level job title for both departments (e.g. a Chief Communications Officer heading Communications/PR and a Chief Marketing Officer heading up Marketing.
- Companies with both a Chief Communications Officer and a Chief Marketing Officer include:
- Netflix
- Univision
- Dun and Bradstreet
If you’d like to see our analysis of Marketing titles, we did a similar analysis here: The Top 25 Marketing Job Titles [Ranked by Search Volume].
PR and Communications Job Titles Hierarchy
Here’s a typical org chart for a Communications team. Below that are longer lists of examples of job titles for the 6 major levels of Communications positions:
Communications Job Titles for Leaders
The head of Communications usually reports to the CEO except when Communications is part of marketing. At Intel, for example, Chief Communication Officer Claire Dixon reports to Chief Marketing Officer Michelle Johnston Holthaus (source: Intel Appoints Claire Dixon as Corporate Vice President and Chief Communications Officer)
Examples of the job titles for communications job titles for leaders include:
- Chief Communications Officer (CCO)
- Chief Communication Officer (CCO)
- Public Relations Officer (PRO)
- Corporate Communications Officer (CCO)
- Head of Communications & Public Policy (E.g. Rachel Wetstone (now Chief Communications Officer for Netflix) held the position of Senior Vice President of Communications & Public Policy at Google and Uber before that.
- Head of PR
- Head of Public Affairs
- Chief Experience Officer (Comerica’s James H. Weber serves this position which runs Marketing and Communications)
- Chief Public Relations Officer (CPRO)
VP of Communications Job Titles
Examples of Vice President level Communications titles include:
- VP of Communications
- Vice President Corporate Communications
- VP of Marketing Communications
- Vice President External Affairs
- VP of Corporate Affairs
- Vice President of Public Relations
- VP Media Relations
Director of Communications Job Titles
Here are some ideas to use for director-level Communications titles:
- Director of Communications
- Public Relations Director
- Director of External Communications
- Director of Internal Communications
- Marketing Communications Director
- Director of Corporate Communications
- Media Director
- Director of Public Affairs
- Corporate Affairs Director
- Director of External Affairs
- Director of Media Relations
Managers of Communications Job Titles
Examples of manager-level Communications titles include:
- Communications Manager
- Marketing Communications Manager
- PR Manager
- Media Relations Manager
- Public Affairs Manager
- Online Communications Manager
- PR & Events Manager
- PR & Communications Manager
- External Affairs Manager
- Communication and Marketing Manager
- Corporate Affairs Manager
- Internal Communications Manager
- PR and Events Manager
- Manager of Public Relations
- Technology Communications Manager
Individual Contributor PR or Communications Job Titles
Examples of individual contributor Communications titles include:
- Communications Coordinator
- Communications Specialist
- Marketing Communications Associate
- Corporate Communications Specialist
- PR Specialist
- Publicist
- Public Relations Coordinator
- Spokesperson
- Marketing Communications Specialist
- Public Affairs Specialist
- Public Affairs Officer
- Communications Officer
- Public Information Officer
- PR Account Coordinator
- Public Information Specialist
- Media Relations Coordinator
Entry-Level Communications Job Titles
Examples of entry-level Communications titles and entry-level communications jobs include:
- Communications Assistant
- Public Relations Trainee
- Communications Intern
- PR Intern
- PR Assistant
- Public Information Assistant
- Public Relations Administrative Assistant
Top 20 PR and Communications Job Titles (Candidates)
Top 12 PR Job Titles and Descriptions/Communications Jobs Descriptions
(Employers)
Below are the top 12 PR job titles that employers request job descriptions for on Google.
I’ve included a brief communication job description for each as well as the # of job title searches per month.
Communications Coordinator
A Communications Coordinator promotes an organization or a product. A Communications Coordinator writes press releases and coordinates with journalists for the posting of news stories. Other tasks of a Communications Coordinator include researching and writing reports or other informational pieces about an organization and distributing them accordingly.
# of job title searches per month: 400
Communications Manager
The Communications Manager uses internal and external communication strategies to promote the brand’s image. They supervise the development of content for press releases, speeches, newsletters, social media posts, and blog posts. With the help of PR and marketing executives, they execute initiatives to engage employees, customers, media personalities, important stakeholders, and the general public. They manage communication channels like employee platforms, social media, and company websites. During crises, they coordinate communication tactics to ensure the company’s timely and accurate responses, helping maintain its positive reputation.
Director of Communications
A Director of Communication oversees both internal and external communications for an organization. This role creates internal print or digital pieces to promote communication inside the organization. A Director of Communications also assists in the development of marketing and communications plans and leads the development of external communication pieces that are shared with journalists or other external partners to promote the organization and its goals.
# of job title searches per month: 350; Communications Director: 300
Public Information Officer
The Public Information Officer shares information between organizations, government agencies, and the public. They craft press releases and answer media inquiries. In addition, they roll out awareness campaigns to inform the public about specific issues, government initiatives, or public services. They hold town hall meetings and press conferences to announce important news to the public, address their questions, and listen to their concerns. During natural disasters, public health crises, or other emergencies, they provide real-time updates to ensure the public is well-informed.
Chief Communications Officer
The Chief Communications Officer (CCO) directs the organization’s internal and external communications. They directly report to the CEO and lead the communications team. Also, they shape the company’s brand, reputation, and communications strategies, ensuring all messaging aligns with its goals. They may develop campaigns and distribute press releases to the media. In addition, the CCO may schedule media interviews for the CEO to discuss the latest company offers or services. They also make internal announcements such as emails, newsletters, product-related announcements, video presentations, or special projects.
Media Director
A Media Director leads the flow of communication between a company and the media. So, they build key relationships with external partners and direct the implementation of strategic communications plans. A Media Director also:
- Directs the monitoring of media coverage
- Organizes press conferences
- Serves as a company spokesperson
- Manages crisis communications plans
# of job title searches per month: 250; Marketing Communications Director: 70
Public Relations Specialist
A Public Relations Specialist creates media releases and develops social media plans for an organization. A Public Relations Specialist is also responsible for creating and maintaining the public image of an organization. The daily tasks of a Public Relations Specialist include responding to media requests, helping clients effectively communicate with the public, draft speeches, arrange media interviews, and maintain a company’s positive image and identity.
# of job title searches per month: 200; PR Specialist: 200; Public Relations Coordinator: 100
Publicist
A Publicist manages publicity for companies, public figures, celebrities, and films. A Publicist effectively communicates a brand’s message to its target audience by doing the following tasks:
- Writing press releases
- Creating media kits
- Creating social media content
- Setting up publicity events
- Tracking media coverage
# of job title searches per month: 200
Marketing Communications Manager
A Marketing Communications Manager, also known as a MarCom Manager, leads market research initiatives and develops pricing and budget strategies for an organization. A Marketing Communications Manager creates and implements plans to increase a company’s market share. Other tasks of a Market Communications Manager include coordinating an organization’s message to its partners and providing approval for marketing and communications collateral.
# of job title searches per month: 200
PR Manager
A PR Manager, commonly known as a Public Relations Manager, leads the public relations department or a PR firm. PR managers coordinate the public relations team and oversee the planning of external communications pieces. A PR Manager is a liaison between the public relations team and the media or external marketing firms that promote a product or organization.
# of job title searches per month: 150
Public Relations Director
A Public Relations Director is responsible for leading and directing the creation of strategic public relations initiatives for a client or organization. A Public Relations Director oversees the coordination of interviews with media and may also serve as a lead spokesperson. Another responsibility of a Public Relations Director is to manage team members tasked with creating press releases, media kits, and talking points for speeches.
# of job title searches per month: 150; Director of Public Relations: 80
Communications Officer
A Communications Officer, common in government organizations, is responsible for event planning, media relations, and public affairs issues for organizations. They also create and distribute internal communications for an organization. In addition, a Communications Officer tracks the effectiveness of communication and makes recommendations for improvement for senior management.
# of job title searches per month: 150; Public Information Officer: 150
Communications Specialist
A Communications Specialist supports the public relations department within and organization and is responsible for writing both internal and external communications. So, they write newsletters, respond to media requests, and write press releases under the direction of a PR leader. A Communications Specialist may also be tasked with scheduling and coordinating press-related events.
# of job title searches per month: 100; Marketing Communications Specialist: 100
Spokesperson
A spokesperson speaks on behalf of the organization, public figure, or government entity. They manage and announce critical messages to the public, media, and stakeholders. Also, they liaise with the press, craft PR campaigns, conduct interviews, and create slideshow presentations. They may schedule public appearances to disclose important company information. The spokesperson aims to communicate company values and messages to help shape a favorable public perception.
Vice President of Communications
A Vice President of Communications manages all brand reputation messages for the organization. They may give public speeches and presentations and answer questions from the media. In addition, they organize events and initiatives to help promote the company’s image to the public. They also determine messaging for newsletters and company websites and develop PR and marketing strategies. They recruit and manage a communications team to implement these strategies.
Chief Communications Officer
A Chief Communications Officer, or a CCO, is responsible for leading the communications or public relations department for an organization. A CCO works with senior management to develop and implement communications strategies and goals. A Chief Communications Officer acts as a spokesperson for an organization by responding to media requests and making public appearances to speak about the mission of their organization.
# of job title searches per month: 80
Public Affairs Specialist
A Public Affairs Specialist serves as an advisor to senior management for communications-related information. This role is tasked with communicating an organization’s identity and goals in a positive light in the media. A Public Affairs specialist often works with a public relations team to manage the development and distribution of external communication pieces to the media, potential partners, or government agencies.
# of job title searches per month: 80
Public Relations Assistant
A public relations assistant performs clerical and administrative duties for the PR team or a PR manager. They help create marketing materials and manage social media accounts. They also manage PR calendars and schedules and maintain contact information. The PR assistant arranges media kits and press releases. They conduct customer surveys and research on media trends and competitor activities to help brainstorm PR ideas and campaigns. Also, they assist in organizing press conferences, product launches, and public appearances.
Press Secretary
A Press Secretary communicates with the public on behalf of their employer, usually a government official or organization. They aim to maintain a positive image for their employer or improve public perception of the official. Their goal is to ensure the messages are clear and aligned with their employer’s goals. They provide strategic communication advice to management and assist in communication during crises. They write press releases and speeches, answer reporters’ questions, and also coordinate media events.
Director of Communications
A Communications Director manages all aspects of an organization’s communications, publicity, and marketing. They are responsible for developing and implementing a communications strategy that serves as a guideline for building relationships with partners and managing public relations. In addition, they aim to ensure that messaging aligns with the organization’s goals, brand identity, and long-term strategy. They direct PR and marketing events. A communications director manages the creation and distribution of communication materials to the public, digital campaigns, and social media. They also review and approve press releases and prepare public relations statements to address organizational changes.
Remote and Hybrid Communications Roles
The rise of remote work has significantly impacted communications roles, changing both job titles and responsibilities. So, today, positions like Virtual Communications Manager and Digital Engagement Lead are increasingly common. These roles still emphasize effective communication, but they take place primarily through digital platforms. Companies now need professionals who can manage projects remotely, using tools like email, video calls, and social media platforms to ensure seamless communication across various channels.
New Job Duties and Titles
With the shift to remote work, many traditional communications roles have evolved to include new job duties. Therefore, a Corporate Communications Manager or Senior Communications Specialist working in a hybrid or remote environment may focus more on digital communication and global reach. These professionals are also tasked with building strategies that work across various platforms while maintaining consistent messaging.
Job titles like Email Marketing Manager, Social Media Manager, and Digital Content Strategist are essential in today’s remote landscape. These roles drive brand awareness through social media campaigns, email, and other digital efforts. So, it’s crucial for HR teams to adapt and recruit for these new responsibilities.
Adjusting Career Paths and Hiring Strategies
Companies should consider how these changes impact their hiring strategies. While traditional roles like Communications Associate or Marketing Coordinator remain important, there’s a growing need for professionals with transferrable skills who can thrive in remote environments. So, consider expanding your talent pool by looking for candidates experienced in content creation, brand communication, and execution of communication strategies across digital platforms.
To build an effective remote communications team, recruiting from related fields like digital marketing, event management, and public engagement can provide a wider range of candidates. Therefore, job titles may need to be redefined to align with the new remote work reality. So, for example, a Director of Communications Strategy may focus more on managing remote teams and overseeing the execution of communication strategies through digital platforms.
Skills and Qualifications to Prioritize
When recruiting for remote or hybrid communications roles, it’s essential to prioritize specific skills. Candidates with expertise in digital communication, social media management, and email marketing are key to driving success in a virtual environment. So, look for individuals who have strong leadership skills and experience in strategic planning, as they will need to navigate the complexities of remote team management.
Although many professionals in communications have a bachelor’s degree in mass communication or a communications degree, don’t overlook those with backgrounds in digital marketing, human resources, or even brand management. These diverse skill sets can provide valuable transferrable skills for handling the pivotal role that communications teams play in remote settings.
Updating job titles and adapting your recruiting strategies can help you build a communications team that’s well-equipped to thrive in today’s remote and hybrid work environments. This approach will help ensure your company’s communications department can successfully manage public speaking, marketing strategy, and internal communications across all types of careers and various platforms.
Thank you, Experts on PR Titles!
In addition to the sources cited above, special thanks to these experts on PR titles:
- SuccessAtSchool.org for their article on How to Become a Communications Coordinator
- Charlotte from Welcome to the Jungle for her Oh My Job – Director of Communications article
- Jennell Talley for her articles on What Does a Media Relations Director Do? and What Does a Publicist Do?
- Career Girls for their article on Public Relations Specialist – What You Need to Know
- WayUp for their article on What is a Communications Specialist?
- Carl Zangerl for his article on What Does It Take To Become a Chief Communication Officer?
Why I wrote this?
My Ongig team and I share this research on Communications job titles to help you optimize your own titles. This supports our mission to transform job descriptions. Check out Ongig.com to learn more.
